Atlanta, 30339, GA,
United States
The Athlete's Foot Technographics
The Athlete's Foot Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Athlete's Foot and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The Athlete's Foot employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Athlete's Foot has purchased the following applications: Erply Books for ERP Financial in 2020, Synetek LeaseEagle for Lease Management in 2018, Fluent Order Management for Order Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Athlete's Foot is running and its propensity to invest more and deepen its relationship with Erply , Synetek Systems Pty Ltd , Fluent Commerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Athlete's Foot revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Athlete's Foot intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Athlete's Foot Tech Stack and Enterprise Applications
The Athlete's Foot ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Erply | Legacy | Erply Books | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, The Athlete's Foot implemented Erply Books. The deployment addressed ERP Financial needs to centralize franchise reporting while preserving franchise-level inventory, loyalty, and promotions operations across the brand's multi-location network.
The implementation leveraged Erply's platform and APIs to configure inventory management, loyalty program support, promotions management, and centralized financial reporting modules, with Erply Books serving as the financial ledger and reporting backbone. Operational coverage extended to approximately 300 franchise locations in the United States, supporting retail operations and finance teams, while configurations allowed each franchisee to manage day-to-day inventory and promotions locally. Governance was reorganized to centralize analytics and reporting workflows, enabling consolidated financial reporting and standardized data feeds from store level to corporate. Adoption produced stronger centralized analytics across approximately 300 locations as documented in the vendor case study.
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The Athlete's Foot ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Synetek Systems Pty Ltd | Legacy | Synetek LeaseEagle | Lease Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, The Athlete's Foot implemented Synetek LeaseEagle from Synetek Systems Pty Ltd as its Lease Management solution. The deployment is listed on the vendor website as a customer reference in the retail footwear sector.
The implementation established a centralized lease repository and contract document management, with critical date and obligation tracking and rent and payment schedule management consistent with Lease Management functionality. Synetek LeaseEagle was configured to support lease record standardization, automated milestone reminders, and consolidated reporting for lease administration and accounting.
Operational scope emphasized real estate and finance business functions that manage the company store portfolio, with role based access and centralized lease administration workflows to align store operations, property management, and corporate finance for consistent lease governance.
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Point Of Sale | ERP Services and Operations |
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2022 | 2022 |
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The Athlete's Foot SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fluent Commerce | Legacy | Fluent Order Management | Order Management | SCM | n/a | 2019 | 2019 |
In 2019, The Athlete's Foot deployed Fluent Order Management to shift from a warehouse-only ecommerce approach to a decentralized fulfillment model while centralizing inventory visibility across its store network. The deployment used Fluent Order Management in the Order Management category to enable stores to pick and deliver online orders and to present consolidated inventory data for omnichannel commerce.
The implementation emphasized order orchestration and fulfillment routing, with configuration of allocation and reservation logic to support store as fulfillment and warehouse fulfillment concurrently. Fluent Order Management provided a centralized inventory repository and order lifecycle management capabilities to coordinate order acceptance, allocation, pick and delivery workflows across channels.
Operational scope covered the retailer's store network and existing warehousing operations, consolidating inventory data from store stock and warehouse stock to support ecommerce checkout and in-store fulfillment workflows. The solution fed unified availability and routing decisions to store operations and ecommerce order processing, aligning fulfillment execution with inventory visibility across sites.
Governance changes included new store picking and delivery procedures, updated fulfillment responsibilities for store teams, and phased rollout across locations to standardize omnichannel processes. The stated business outcomes were improved customer experiences and a better balance against increasing operational costs by enabling local fulfillment and centralized inventory visibility.
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The Athlete's Foot IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Athlete's Foot
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Apps Being Evaluated by The Athlete's Foot Executives
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