AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

The Baker Group Tech Stack and Enterprise Applications

The Baker Group Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2018 2018
In 2018, The Baker Group deployed Cisco Webex Meetings to provide web-based conferencing and client-facing virtual meetings on its public website. The deployment uses Cisco Webex Meetings embedded on the company website to run real-time audio and video sessions, enabling virtual client consultations and remote team collaboration. The implementation aligns with the Audio Video and Web Conferencing category and supports core business functions in client services and internal communications. Configuration focused on standard Audio Video and Web Conferencing capabilities such as meeting scheduling, participant management, screen sharing, and session recording using Cisco Webex Meetings. Operational ownership is handled by IT and client services teams who manage meeting configurations, access controls, and content availability through the website integration. Governance emphasizes centralized administration of meeting templates and user provisioning to maintain consistency across client engagements.
Collaboration Collaboration 2015 2015
The Baker Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite CRM CRM CRM n/a 2009 2009
In 2009, The Baker Group implemented Oracle NetSuite CRM. Oracle NetSuite CRM was deployed as a cloud-native CRM to centralize customer and prospect records for the firm, aligning sales and account management workflows within a single system. The implementation configured core CRM modules including contact and account management, lead management, opportunity and pipeline management, activity and task tracking, case management, and configurable dashboards and reporting. The deployment included workflow automation and role-based access controls to support sales processes and customer service case routing consistent with CRM functional patterns. Operational coverage focused on sales, marketing support, and customer service across The Baker Group U.S. operations, with a centralized administration model for master data governance and user provisioning. The rollout followed a phased approach sized to a 50-employee financial services firm, accompanied by role-based training and configuration controls to enforce consistent sales and service workflows within Oracle NetSuite CRM.
Customer Experience CRM 2013 2013
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2021 2021
The Baker Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Lumen Technologies Legacy Lumen Cloud (ex CenturyLink) Application Hosting and Computing Services IaaS n/a 2023 2023
In 2023, The Baker Group implemented Lumen Cloud (ex CenturyLink) to host its corporate website. The Baker Group uses Lumen Cloud (ex CenturyLink) as an Application Hosting and Computing Services platform to centralize its external web presence on gobaker.com and to provide the primary public-facing application layer for client access. The deployment leverages standard Application Hosting and Computing Services capabilities including cloud compute for web server instances, object storage for site assets, and managed networking for public IP addressing and DNS resolution. Lumen Cloud (ex CenturyLink) is configured to handle site content delivery, SSL certificate termination, and administrative remote access consistent with typical web hosting and application runtime needs. Operational ownership is maintained by The Baker Group IT operations team, which manages the Lumen Cloud account, user access controls, content deployment workflows, and certificate lifecycle. The implementation scope is limited to the corporate website and external client-facing functions, with Lumen Cloud serving as the dedicated hosting and compute layer for those business functions.
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2023 2023
The Baker Group CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Secure Web Gateways (SWG) CyberSecurity 2011 2011

IT Decision Makers and Key Stakeholders at The Baker Group

First Name Last Name Title Function Department Email Phone
Vice President Operations VP Operations
Vice President Operations VP Operations
IT Director / Associate Partner Director IT

Apps Being Evaluated by The Baker Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Baker Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Baker Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD The Baker Group Technographics
The Baker Group is a Banking and Financial Services organization based in United States, with around 50 employees and annual revenues of $5.0 million.
The Baker Group operates a diverse technology stack with applications such as Cisco Webex Meetings, Oracle NetSuite CRM and Lumen Cloud (ex CenturyLink), covering areas like Audio Video and Web Conferencing, CRM and Application Hosting and Computing Services.
The Baker Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cisco Systems, Oracle and Lumen Technologies.
The Baker Group recently adopted applications including Lumen Cloud (ex CenturyLink) in 2023, Lumen CDN in 2023 and Constant Contact Email Marketing in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Baker Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates The Baker Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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