The Bama Companies
2745 E. 11th Street,
Tulsa, 74104, OK,
United States
Tulsa, 74104, OK,
United States
1 800-340-1205
Manufacturing
The Bama Companies Technographics
The Bama Companies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Bama Companies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 The Bama Companies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Bama Companies has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2010, Microsoft 365 for Collaboration in 2020, ActiveCampaign for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Bama Companies is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Bama Companies revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Bama Companies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Bama Companies Tech Stack and Enterprise Applications
The Bama Companies ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2010 | 2011 |
In 2010, The Bama Companies implemented Microsoft Dynamics NAV as an ERP Financial solution to standardize accounting, reporting, sales and purchasing processes across its manufacturing and distribution operations. The initiative prioritized adoption of Microsoft Dynamics NAV best practices and built in process templates to reshape finance, sales, procurement, production planning, warehouse and logistics workflows.
The Bama Companies configured standard Microsoft Dynamics NAV modules for accounting and reporting, sales order management and purchasing, leveraging NAV's flexible architecture to define application components within the standard solution framework. To support specific analytical overviews of accounting data additional dimensions were defined using Microsoft Dynamics NAV custom dimensions capability. Currency operations were managed through Microsoft Dynamics NAV multicurrency functionality, enabling customization of currency processing rules within the standard feature set.
For manufacturing the company adopted Microsoft Dynamics NAV production planning tools including production forecasting, planning sheets and schedules, production calendars and process routes. Because SSCC codes were required to log finished goods a custom table was added to store finished product data. Finished products are registered using barcode scanners immediately after SSCC labels are printed, creating a direct handoff from label printing to warehouse receipt workflows.
The implementation integrated barcode scanning and label printing into operational flows and extended NAV configuration to support warehouse and logistics processes, covering shop floor, warehouse and finance departments. Governance emphasized standardization by adopting Microsoft Dynamics NAV out of the box processes as company best practices and aligning organizational workflows to the application configuration. Configuration choices limited customization to analytical dimensions and the finished product table to preserve the standard framework while meeting manufacturing traceability needs.
The ability to define application components within the standard Microsoft Dynamics NAV framework was essential for targeted customizations. The barcode driven SSCC registration significantly improves product transfer to the warehouse and logistics processes.
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Expense Management | ERP |
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2012 | 2012 |
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The Bama Companies Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 The Bama Companies implemented Microsoft 365 as a company-wide Collaboration platform, with public website assets showing active Microsoft 365 references. The Bama Companies uses Microsoft 365 to provide cloud-hosted productivity and collaboration services for its 1,200 employee manufacturing organization in the United States.
Microsoft 365 is being used to deliver standard Collaboration capabilities including integrated email and calendaring, team chat and meetings, document collaboration and cloud file storage, and intranet and content management services. The implementation aligns with a tenant-based, cloud-first architecture where Microsoft 365 services such as Exchange Online, SharePoint Online, Microsoft Teams, and OneDrive are likely provisioned to support enterprise collaboration workflows and content lifecycle.
Operational coverage appears cross-functional, supporting corporate functions such as operations, engineering, sales and HR, and enabling secure external collaboration with partners and suppliers. Governance considerations are consistent with centralized tenant administration, conditional access and identity controls, and data protection policies to manage sharing, retention and compliance across the Collaboration environment.
Evidence of Microsoft 365 on the public website suggests integration points between external-facing digital assets and the Microsoft 365 tenant, for example embedded content, authentication flows or service references, reinforcing Microsoft 365 Microsoft 365 Collaboration as the core platform for corporate communication and document workflows.
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The Bama Companies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | ActiveCampaign | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, The Bama Companies implemented ActiveCampaign as its Marketing Automation solution on its public website. The deployment of ActiveCampaign on the site established a primary marketing automation layer to capture visitor intent and support ongoing email and engagement programs.
ActiveCampaign was configured to enable core Marketing Automation capabilities including email marketing, contact management, automation workflows, segmentation, embedded form capture, and site tracking. Configuration focused on campaign orchestration and lifecycle automation to drive lead capture and nurture sequences tied to web behavior.
The implementation was delivered through site-level instrumentation and embedded forms on bama.com, connecting web-origin events into ActiveCampaign for segmentation and automated follow up. Operational coverage centered on marketing and e-commerce functions within The Bama Companies in the United States, using ActiveCampaign to centralize audience lists and campaign execution.
Governance emphasized campaign and list hygiene, permissioning for campaign owners, and workflow templates to standardize automation design and deployment. Ownership and day to day administration aligned with the marketing operations function, using ActiveCampaign to operationalize campaign lifecycle workflows and audience segmentation.
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The Bama Companies PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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The Bama Companies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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The Bama Companies CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Bama Companies
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Operations Manager | Manager | Finance | |
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Director, Information Services | Director | IT | |
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Accounts Payable Lead | Manager | Finance | |
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Accounting Manager | Manager | Finance | |
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SVP, International Business Development | VP | Sales | |
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VP of US Operations | VP | Operations | |
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Manager, Business Applications | Manager | IT | |
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Financial Operations Manager | Manager | Finance | |
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Director of Supply Chain | Director | Supply Chain | |
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Director, Financial Planning, Analysis & Risk | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Information Officer | CXO | IT | |
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Vice President of Operations | VP | Operations | |
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Vice President Supply Chain | VP | Supply Chain | |
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Director Logistics/Warehousing | Director | Supply Chain | |
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Senior Logistics/Warehouse Manager | Manager | Supply Chain | |
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Apps Being Evaluated by The Bama Companies Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Bama Companies IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Bama Companies digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The Bama Companies Technographics
The Bama Companies is a Manufacturing organization based in United States,
with around 1200 employees and annual revenues of $300.0 million.
The Bama Companies operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Microsoft 365 and ActiveCampaign,
covering areas like ERP Financial, Collaboration and Marketing Automation.
The Bama Companies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and ActiveCampaign.
The Bama Companies recently adopted applications including
Google Cloud Platform (GCP) in 2021, Microsoft 365 in 2020 and SMTP2GO in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Bama Companies’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Bama Companies’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Bama Companies technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.