AI Buyer Insights:

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

The Better
Location
WeWork Latitude, 9th Floor, RMZ Latitude Commercial, Bellary Road, Hebbal,
Bengaluru, 560024,
India
Website
https://www.thebetterindia.com/
Phone
n/a
Artw industry
Media
Employee
Revenue

The Better Technographics

The Better Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The Better and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 The Better employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Better has purchased the following applications: Stripe Payments for Payment Processing in 2018, Reczee ATS for Applicant Tracking System in 2025, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Better is running and its propensity to invest more and deepen its relationship with Stripe , Visa , Reczee or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Better revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Better intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

The Better Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Stripe Legacy Stripe Payments Payment Processing ERP Financial Management n/a 2018 2018
Payment Processing ERP Financial Management 2022 2022
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Reczee Legacy Reczee ATS Applicant Tracking System HCM n/a 2025 2025
In 2025, The Better deployed Reczee ATS as its Applicant Tracking System on its public website. The deployment publishes job listings through Reczee's hosted career endpoint at jobs.reczee.com/the-better-india and centralizes candidate intake for the company's HR and talent acquisition functions. The Better configured Reczee ATS to manage job posting, applicant workflows and stage-based candidate pipelines appropriate to a 120 employee media organization. Reczee ATS serves as the primary recruiting platform embedded in the corporate career experience. Configuration emphasized core Applicant Tracking System capabilities, including job requisition publishing, configurable application forms, candidate status tracking, resume capture and interview scheduling coordination. The implementation integrated the career site for direct applicant capture and consolidated applicant records for recruiter and hiring manager access, with role-based administrative controls. Governance and workflow ownership were placed with HR and talent acquisition, aligning requisition approvals and interview orchestration to existing recruitment processes. Implementation details focus on front-end career site integration and operational use by HR and hiring teams.
Digital Adoption HCM 2013 2013
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2020 2020
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Analytics and BI Analytics and BI 2022 2022
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2011 2011
Collaboration Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2008 2008
Content Management Content Management 2016 2016
Content Management Content Management 2025 2025
Video Editing Content Management 2011 2011
Video Editing Content Management 2020 2020
Web Content Management Content Management 2008 2008
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2018 2018
Personalization and Product Recommendations eCommerce 2018 2018
Shipping Management eCommerce 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2024 2024
Customer Engagement CRM 2017 2017
Customer Engagement CRM 2021 2021
Customer Experience CRM 2014 2014
Customer Experience CRM 2020 2020
Data Management Platform CRM 2014 2014
Data Management Platform CRM 2014 2014
Data Management Platform CRM 2014 2014
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2015 2015
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2020 2020
Listing Management CRM 2014 2014
Marketing Analytics CRM 2013 2013
Marketing Analytics CRM 2013 2013
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2021 2021
Marketing Analytics CRM 2022 2022
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2014 2014
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2022 2022
Tag Management CRM 2015 2015
Tag Management CRM 2022 2022
Tag Management CRM 2024 2024
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2018 2018
Application Performance Management ITSM 2024 2024
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2015 2015
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
API Management PaaS 2025 2025
Apps Development PaaS 2018 2018
Transactional Email PaaS 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2023 2023
Cloud Storage IaaS 2020 2020
Content Delivery Network IaaS 2013 2013
Content Delivery Network IaaS 2012 2012
Content Delivery Network IaaS 2026 2026
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2014 2014
Domain Name System (DNS) IaaS 2015 2015
Domain Name System (DNS) IaaS 2018 2018
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2020 2020
Identity and Access Management (IAM) CyberSecurity 2016 2016
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Secure Sockets Layer (SSL) CyberSecurity 2022 2022
Secure Sockets Layer (SSL) CyberSecurity 2024 2024
Web Application Firewalls (WAF), Phishing Protection CyberSecurity 2024 2024
IT Decision Makers and Key Stakeholders at The Better
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by The Better Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD The Better Technographics

The Better is a Media organization based in India, with around 120 employees and annual revenues of $1.0 million.

The Better operates a diverse technology stack with applications such as Stripe Payments, Reczee ATS and GumGum, covering areas like Payment Processing, Applicant Tracking System and Artificial Intelligence Marketing.

The Better has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Stripe, Reczee and GumGum.

The Better recently adopted applications including Cloudflare CDN in 2026, Reczee ATS in 2025 and PubLive in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of The Better’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates The Better’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete The Better technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.