The Better
WeWork Latitude, 9th Floor, RMZ Latitude Commercial, Bellary Road, Hebbal,
Bengaluru, 560024,
India
Bengaluru, 560024,
India
n/a
Media
The Better Technographics
The Better Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Better and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 The Better employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Better has purchased the following applications: Stripe Payments for Payment Processing in 2018, Reczee ATS for Applicant Tracking System in 2025, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Better is running and its propensity to invest more and deepen its relationship with Stripe , Visa , Reczee or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Better revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Better intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Better Tech Stack and Enterprise Applications
The Better ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2018 | 2018 |
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Payment Processing | ERP |
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2022 | 2022 |
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The Better HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reczee | Legacy | Reczee ATS | Applicant Tracking System | HCM | n/a | 2025 | 2025 |
In 2025, The Better deployed Reczee ATS as its Applicant Tracking System on its public website. The deployment publishes job listings through Reczee's hosted career endpoint at jobs.reczee.com/the-better-india and centralizes candidate intake for the company's HR and talent acquisition functions. The Better configured Reczee ATS to manage job posting, applicant workflows and stage-based candidate pipelines appropriate to a 120 employee media organization. Reczee ATS serves as the primary recruiting platform embedded in the corporate career experience.
Configuration emphasized core Applicant Tracking System capabilities, including job requisition publishing, configurable application forms, candidate status tracking, resume capture and interview scheduling coordination. The implementation integrated the career site for direct applicant capture and consolidated applicant records for recruiter and hiring manager access, with role-based administrative controls. Governance and workflow ownership were placed with HR and talent acquisition, aligning requisition approvals and interview orchestration to existing recruitment processes. Implementation details focus on front-end career site integration and operational use by HR and hiring teams.
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Digital Adoption | HCM |
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2013 | 2013 |
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The Better AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
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The Better Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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The Better Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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The Better Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2008 | 2008 |
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Content Management | Content Management |
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2016 | 2016 |
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Content Management | Content Management |
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2025 | 2025 |
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Video Editing | Content Management |
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2011 | 2011 |
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Video Editing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2008 | 2008 |
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The Better eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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The Better CRM
The Better ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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The Better TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2015 | 2015 |
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The Better PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2025 | 2025 |
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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The Better IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2026 | 2026 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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The Better CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2016 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2024 | 2024 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at The Better
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Better Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Better IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Better digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Better Technographics
The Better is a Media organization based in India,
with around 120 employees and annual revenues of $1.0 million.
The Better operates a diverse technology stack with applications such as
Stripe Payments, Reczee ATS and GumGum,
covering areas like Payment Processing, Applicant Tracking System and Artificial Intelligence Marketing.
The Better has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Reczee and GumGum.
The Better recently adopted applications including
Cloudflare CDN in 2026, Reczee ATS in 2025 and PubLive in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Better’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Better’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Better technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.