Carphone Warehouse
1 Portal Way, North Acton,
London, W3 6RS,
United Kingdom
London, W3 6RS,
United Kingdom
44 34 4561-0000
Retail
Carphone Warehouse Technographics
Carphone Warehouse Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carphone Warehouse and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Carphone Warehouse employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carphone Warehouse has purchased the following applications: Microsoft 365 for Collaboration in 2015, Adobe Experience Manager for Digital Asset Management in 2016, RevLifter Personalization Platform for Personalization and Product Recommendations in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carphone Warehouse is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carphone Warehouse revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carphone Warehouse intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Carphone Warehouse Tech Stack and Enterprise Applications
Carphone Warehouse Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Carphone Warehouse implemented Microsoft 365 in the Collaboration category to establish cloud-based productivity and team communication for the retailer. The deployment was scoped for the entire organization, a 10 employee UK company, and Microsoft 365 artifacts are observable in the company website source metadata.
Microsoft 365 was configured to provide standard Collaboration capabilities including email and calendaring, file storage and sharing, document co-authoring, team messaging, and Office application access. The implementation aligns with common Microsoft 365 workloads such as Exchange Online mailboxes, SharePoint sites for document management, OneDrive for personal storage, and Microsoft Teams for synchronous collaboration while using Office web and desktop clients for authoring.
The architecture follows a tenant based cloud model with Microsoft managed services accessed via web and desktop clients. The site source indicates Microsoft 365 is surfaced on the public website, which suggests integration between the Microsoft 365 tenant and web facing content or administrative workflows.
Operational governance emphasizes centralized user provisioning, role based access controls, mailbox and site administration, and policies for document sharing and retention. For a small retail operator governance and operational controls are executed within the Microsoft 365 tenant, focusing on security group management and policy enforcement across Collaboration workloads.
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Collaboration | Collaboration |
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2022 | 2022 |
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Carphone Warehouse Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2016 | 2016 |
In 2016, Carphone Warehouse implemented Adobe Experience Manager as a Digital Asset Management solution. The deployment is used on their website and positions Adobe Experience Manager to manage and serve media and marketing assets for the public site.
Adobe Experience Manager is configured to centralize the asset library, enforce metadata schemas, manage renditions for responsive delivery, and support asset ingest, versioning, and lifecycle controls. The implementation leverages Adobe Experience Manager Assets capabilities to organize images and video and to provision assets into site templates and page components. Standard Digital Asset Management workflows such as approval routing and automated rendition generation are evident in the configuration.
Operational scope centers on the United Kingdom public-facing website, supporting web content and marketing functions with controlled asset workflows and publishing approvals. Governance emphasizes taxonomy and metadata governance to ensure consistent asset usage across templates and pages, with workflow orchestration to manage publish and archive steps. The architecture integrates DAM-managed assets directly into page templates and content delivery paths to maintain asset consistency on the website.
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Web Content Management | Content Management |
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2009 | 2009 |
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Carphone Warehouse eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RevLifter | Legacy | RevLifter Personalization Platform | Personalization and Product Recommendations | eCommerce | n/a | 2020 | 2020 |
In 2020, Carphone Warehouse deployed the RevLifter Personalization Platform on their website. The RevLifter Personalization Platform is categorized as Personalization and Product Recommendations and is used to provide targeted onsite messaging, dynamic offers, and product recommendations to support e-commerce merchandising and marketing functions. The implementation emphasizes campaign orchestration and audience segmentation capabilities, using rule-driven promotions and real-time recommendation logic to present personalized content within product pages and promotional zones. This deployment explicitly links the application to online sales, merchandising, and marketing business functions for the Carphone Warehouse website in the United Kingdom.
The RevLifter Personalization Platform is integrated directly into the Carphone Warehouse website to inject dynamic recommendations and promotional treatments into page templates and checkout flows, enabling onsite personalization without referencing other systems. Configuration and operational control are handled through the RevLifter console, allowing marketing and merchandising teams to manage campaigns, define targeting rules, and run variant testing workflows. Governance centered on centralized campaign management and role based access for content and promotion approvals aligns operational ownership to marketing and merchandising teams. The narrative focuses on implementation architecture, functional modules, integration with the storefront, and the operational scope of the Carphone Warehouse e-commerce site, using the Personalization and Product Recommendations application to support online merchandising and marketing.
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Product Information Management | eCommerce |
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2010 | 2010 |
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Product Information Management | eCommerce |
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2011 | 2011 |
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Carphone Warehouse CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2010 | 2010 |
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Tag Management | CRM |
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2020 | 2020 |
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Carphone Warehouse TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Carphone Warehouse IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Carphone Warehouse CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Carphone Warehouse
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Carphone Warehouse Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Carphone Warehouse IT executives and key decision makers. This section highlights Carphone Warehouse's latest recorded technology evaluations, including SlideHub Platform for Digital Asset Management on 2025-08-15. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Carphone Warehouse digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-08-15 | Carphone Warehouse | Evaluated | SlideHub | SlideHub Platform | Digital Asset Management | Content Management |
FAQ - APPS RUN THE WORLD Carphone Warehouse Technographics
Carphone Warehouse is a Retail organization based in United Kingdom,
with around 10 employees and annual revenues of $1.0 million.
Carphone Warehouse operates a diverse technology stack with applications such as
Microsoft 365, Adobe Experience Manager and RevLifter Personalization Platform,
covering areas like Collaboration, Digital Asset Management and Personalization and Product Recommendations.
Carphone Warehouse has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Adobe Systems and RevLifter.
Carphone Warehouse recently adopted applications including
Slack Connect in 2022, Cloudflare CDN in 2022 and F5 Defense.Net in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Carphone Warehouse’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Carphone Warehouse’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Carphone Warehouse technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.