AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

The Class Tech Stack and Enterprise Applications

The Class AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Channel Legacy Channel Chatbots and Conversational AI AI-Powered Application n/a 2019 2019
Chatbots and Conversational AI AI-Powered Application 2025 2025
The Class eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Alpha Review Legacy Alpha Upsell eCommerce eCommerce n/a 2023 2023
In 2023, The Class implemented Alpha Upsell for eCommerce on its public website in South Korea. The deployment uses Alpha Review's Alpha Upsell to introduce on-site upsell and cross-sell functionality directly into the storefront, aligning the application with the companys eCommerce operations. Alpha Upsell was configured to run as embedded storefront components, delivering product page recommendation blocks and cart level offer triggers while exposing a merchant console for configuration and rule management. The implementation focuses on catalog and cart workflows, integrating with the website storefront and checkout event stream to surface SKU level offers and to honor existing product and pricing data. Operational ownership is centered on merchandising and marketing teams who manage offer rules and creative, the rollout followed a phased catalog approach with centralized governance of offer templates and administrative access controls. The narrative emphasizes application architecture, configuration of upsell modules, operational coverage within the eCommerce function, and governance of offer rules through the Alpha Upsell console.
The Class CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle BlueKai Data Management Platform CRM n/a 2022 2022
Data Management Platform CRM 2022 2022
Data Management Platform CRM 2024 2024
Data Management Platform CRM 2024 2024
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Tag Management CRM 2019 2019
The Class ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2019 2019
The Class IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at The Class

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by The Class Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Class IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Class digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD The Class Technographics
The Class is a Retail organization based in South Korea, with around 10 employees and annual revenues of $1.0 million.
The Class operates a diverse technology stack with applications such as Channel, Alpha Upsell and Oracle BlueKai, covering areas like Chatbots and Conversational AI, eCommerce and Data Management Platform.
The Class has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Channel, Alpha Review and Oracle.
The Class recently adopted applications including MBI Solution Happytalk in 2025, Salesforce Audience Studio in 2024 and LiveRamp Platform in 2024, highlighting its ongoing modernization strategy.
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Our research team continuously updates The Class’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Class technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.