Gimhae, 50931,
South Korea
The Class Technographics
The Class Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Class and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 The Class employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Class has purchased the following applications: Channel for Chatbots and Conversational AI in 2019, Alpha Upsell for eCommerce in 2023, Oracle BlueKai for Data Management Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Class is running and its propensity to invest more and deepen its relationship with Channel , MBI Solution , Alpha Review or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Class revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Class intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Class Tech Stack and Enterprise Applications
The Class AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Channel | Legacy | Channel | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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The Class eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alpha Review | Legacy | Alpha Upsell | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023, The Class implemented Alpha Upsell for eCommerce on its public website in South Korea. The deployment uses Alpha Review's Alpha Upsell to introduce on-site upsell and cross-sell functionality directly into the storefront, aligning the application with the companys eCommerce operations.
Alpha Upsell was configured to run as embedded storefront components, delivering product page recommendation blocks and cart level offer triggers while exposing a merchant console for configuration and rule management. The implementation focuses on catalog and cart workflows, integrating with the website storefront and checkout event stream to surface SKU level offers and to honor existing product and pricing data. Operational ownership is centered on merchandising and marketing teams who manage offer rules and creative, the rollout followed a phased catalog approach with centralized governance of offer templates and administrative access controls. The narrative emphasizes application architecture, configuration of upsell modules, operational coverage within the eCommerce function, and governance of offer rules through the Alpha Upsell console.
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The Class CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle BlueKai | Data Management Platform | CRM | n/a | 2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2024 | 2024 |
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Data Management Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2019 | 2019 |
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The Class ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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The Class IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Class
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Class Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||