The Collective
229 W. 43rd Street, 8th Fl.,
New York, 10036, NY,
United States
New York, 10036, NY,
United States
1 646-998-6066
Communications
The Collective Technographics
The Collective Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Collective and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 The Collective employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Collective has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, FullStory for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Collective is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Collective revenues, which have grown to $85.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Collective intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Collective Tech Stack and Enterprise Applications
The Collective ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, The Collective implemented Oracle NetSuite ERP to consolidate ERP Financial operations for its United States communications business. The deployment targeted centralization of accounting, financial close, and billing workflows for a 470 employee organization generating approximately 85,000,000 in revenue, using Oracle NetSuite ERP as a cloud native SaaS platform for core financial management.
Configuration focused on core financial modules including general ledger, accounts payable, accounts receivable, fixed assets, billing and revenue accounting, with order to cash and billing workflows aligned to communications industry requirements. The implementation established role based access controls, automated approval workflows, and standardized chart of accounts and financial reporting to support the corporate finance and accounting teams. Native configuration and scripting capabilities were used to standardize reporting and close processes across the organization, while governance was introduced to enforce audit trails and consistent month end procedures within the ERP Financial application.
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The Collective Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, The Collective deployed Cisco Webex Meetings. The Collective implemented Cisco Webex Meetings as its Audio Video and Web Conferencing solution and embedded Cisco Webex Meetings on their website to support both external-facing customer interactions and internal collaboration.
The implementation centered on core Audio Video and Web Conferencing capabilities, including audio and video conferencing, screen sharing, meeting recording, participant management, and host controls aligned with standard conferencing workflows. Configuration emphasized web-embedded meeting components to enable browser-based joins and secure meeting access, while tenant-level administration governed user provisioning, access controls, and meeting policy enforcement.
Operational coverage targeted communications and customer-facing teams, using the website-embedded Cisco Webex Meetings instances for client briefings, prospect demonstrations, and routine team collaboration. Governance focused on meeting moderation processes, centralized admin controls for meeting and recording retention policies, and role-based meeting moderation to ensure consistent operational practices across the organization.
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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The Collective CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, The Collective began using FullStory on its website. The Collective is a United States communications firm with roughly 470 employees, and the FullStory deployment targeted the company web properties to capture session data and interaction telemetry through client side instrumentation.
FullStory was configured to provide session replay, event capture, funnel analysis and heatmap style analytics to address Customer Experience requirements. The implementation was scoped to support product, marketing and customer success workflows for behavioral analysis of user journeys, with data capture rules and privacy controls applied to limit sensitive fields and align with site privacy policies. Governance for instrumentation and analysis workflows was organized across functional teams to manage capture settings and reporting.
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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The Collective PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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The Collective IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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The Collective CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Collective
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Technology Officer | CXO | IT | |
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Chief Operating Officer | CXO | Finance | |
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Chief Executive Officer | CXO | Finance | |
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Apps Being Evaluated by The Collective Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Collective IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Collective digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Collective Technographics
The Collective is a Communications organization based in United States,
with around 470 employees and annual revenues of $85.0 million.
The Collective operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Cisco Webex Meetings and FullStory,
covering areas like ERP Financial, Audio Video and Web Conferencing and Customer Experience.
The Collective has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and FullStory.
The Collective recently adopted applications including
Optimizely Intelligence Cloud in 2021, Salesforce Sales Cloud in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Collective’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Collective’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Collective technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.