The Daily Californian
2483 Hearst Avenue,
Berkeley, 94709, CA,
United States
Berkeley, 94709, CA,
United States
1 510-548-8300
Media
The Daily Californian Technographics
The Daily Californian Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Daily Californian and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 The Daily Californian employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Daily Californian has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2015, GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Daily Californian is running and its propensity to invest more and deepen its relationship with Intuit , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Daily Californian revenues, which have grown to $41.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Daily Californian intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Daily Californian Tech Stack and Enterprise Applications
The Daily Californian ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2015 | 2015 |
In 2015, The Daily Californian implemented Intuit Quickbooks Enterprise as its ERP Financial platform. The deployment standardized core financial processes across the publisher's U.S. operations, consolidating general ledger, accounts payable, accounts receivable, and billing workflows within Intuit Quickbooks Enterprise. The architecture established a centralized system of record for transactional finance and reporting, with role based access controls for finance, accounting, and revenue teams.
Configuration work focused on chart of accounts alignment, multi entity transaction processing, automated invoicing, and payment processing using the general ledger, accounts payable, and accounts receivable modules of Intuit Quickbooks Enterprise. Operational coverage included accounting, treasury, and revenue operations, supporting month end close and reconciliation processes across newsroom and administrative finance functions. Governance included defined approval workflows, segregation of duties controls, and a phased rollout with training and documentation to onboard finance and billing staff.
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The Daily Californian AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, The Daily Californian implemented GumGum on its website. The Daily Californian deployed GumGum as an Artificial Intelligence Marketing application to support advertising, contextual analysis, and audience development across its digital properties.
GumGum was configured to operate within the publisher’s web environment, leveraging AI driven contextual and visual analysis capabilities typical of the Artificial Intelligence Marketing category. Implementation work focused on embedding the GumGum web tag and configuring contextual targeting, content adjacency rules, and campaign level placements within the GumGum platform.
Operational coverage is website centered, impacting digital advertising, audience development, and marketing operations. Integration points included site level content flows and ad delivery processes, enabling contextual ad matching and audience segmentation workflows through GumGum.
Governance for the deployment required coordination between editorial, ad operations, and IT to manage tag governance, content taxonomy, and placement policies. The deployment involved ongoing configuration and rule tuning inside GumGum to align contextual targeting and campaign settings with the publisher’s ad inventory and editorial standards.
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The Daily Californian Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, The Daily Californian implemented Google Workspace (Formerly Google G-Suite) as its centralized Collaboration platform. The deployment uses the cloud-hosted Google Workspace (Formerly Google G-Suite) suite to provide core collaboration capabilities including Gmail, Calendar, Drive, Docs, Sheets, and Slides, and the platform presence is observable on the organization website. The description emphasizes the Collaboration category and positions the application as the primary productivity layer for the publication.
Operationally the implementation aligns with standard cloud-first collaboration architecture, using centralized administration and user provisioning to manage accounts for editorial, newsroom, advertising, and operations teams across the organization. Functional workflows focus on real-time document collaboration, shared drives for asset management, calendar coordination for publishing schedules, and group-based access controls for editorial governance, reflecting typical Collaboration application usage in a mid-sized media organization.
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The Daily Californian CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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The Daily Californian ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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The Daily Californian IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at The Daily Californian
| First Name | Last Name | Title | Function | Department | Phone | |
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Editor in Chief and President | CXO | Finance | |
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General Manager | Manager | Finance | |
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Sales Director | Director | Sales | |
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MarketingManager | Manager | Marketing | |
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Managing Editor | Manager | Operations | |
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Editor in Chief & President | CXO | Operations | |
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Marketing Manager | Manager | Marketing | |
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Apps Being Evaluated by The Daily Californian Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Daily Californian IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Daily Californian digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Daily Californian Technographics
The Daily Californian is a Media organization based in United States,
with around 400 employees and annual revenues of $41.0 million.
The Daily Californian operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
The Daily Californian has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, GumGum and Google.
The Daily Californian recently adopted applications including
comScore Activation in 2021, Cloudflare CDN in 2021 and GumGum in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Daily Californian’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Daily Californian’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Daily Californian technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.