Cawdor, 2570, NSW,
Australia
The Drinx Technographics
The Drinx Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Drinx and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 427 The Drinx employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Drinx has purchased the following applications: Microsoft 365 for Collaboration in 2015, Zendesk Service for Customer Support in 2022, Microsoft Power Apps for Apps Development in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Drinx is running and its propensity to invest more and deepen its relationship with Microsoft , EventsAIR , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Drinx revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Drinx intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Drinx Tech Stack and Enterprise Applications
The Drinx Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, The Drinx implemented Microsoft 365 as its Collaboration platform and exposes Microsoft 365 elements on its public website. The Drinx Microsoft 365 Collaboration presence is observable in site source code, indicating web-facing use of hosted components and published content links tied to the tenant.
The deployment reflects standard Microsoft 365 Collaboration capabilities, typically including Exchange Online for organizational email, SharePoint Online for intranet and content management, Microsoft Teams for synchronous collaboration, OneDrive for user file synchronization, and Azure Active Directory for tenant identity and access management. Administration and governance are expected to be managed at the tenant level through the Microsoft 365 admin center with role-based administration and account provisioning, supporting internal communication, document collaboration, and content publishing across corporate communications and operational teams.
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Event Management | Collaboration |
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2019 | 2019 |
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The Drinx CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2022 | 2022 |
In 2022, The Drinx deployed Zendesk Service as a Customer Support solution on its website. Zendesk Service is implemented as the on-site capture point for guest inquiries, surfacing web widget and contact form submissions into a centralized support queue. The Drinx Zendesk Service Customer Support implementation centralizes customer interactions originating from the public website and channels them into structured ticket workflows.
Configuration emphasizes core Customer Support capabilities such as ticketing, web widget capture, knowledge base publishing, ticket forms, routing rules and macro-driven response templates to standardize front-desk and guest services processes. Operational scope focuses on guest services and reservations workflows, aligning website-originated requests with agent queues and escalation paths. Integrations are centered on web-to-ticket ingestion, connecting the public website support channel with internal support workflows and email-based follow up. Governance includes defined ticket routing, priority assignment and escalation procedures to codify service response processes across hospitality operations.
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Tag Management | CRM |
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2019 | 2019 |
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The Drinx PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power Apps | Apps Development | PaaS | n/a | 2022 | 2022 |
In 2022, The Drinx embedded Microsoft Power Apps on its public website. The Drinx implemented Microsoft Power Apps in an Apps Development context to deliver low-code, browser-embedded application components for customer-facing interactions on the corporate site.
The implementation centers on Microsoft Power Apps built UI components and data capture forms configured as web-embedded applications. Functional capabilities implemented align with Apps Development patterns and include responsive form workflows, custom UI controls, client-side validation, and low-code orchestration for simple front-end processes.
Operational scope is explicitly web-facing, supporting guest interaction flows on the website and surfacing low-code functionality directly to visitors while enabling internal configuration updates. The deployment model is an embedded Microsoft Power Apps instance hosted via the organization’s Microsoft Power Platform tenant, enabling centralized configuration and iterative updates without full redevelopment.
Governance and lifecycle management are handled within the Microsoft Power Apps environment, with tenant-level configuration, access controls, and versioned app publishing used to manage releases and changes. Microsoft Power Apps is positioned within The Drinx Apps Development footprint to support ongoing refinement of website-embedded application experiences.
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The Drinx IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Drinx
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by The Drinx Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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