The FADER
71 West 23rd Street, Floor 13,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 212-741-7100
Media
The FADER Technographics
The FADER Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The FADER and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 The FADER employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The FADER has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The FADER is running and its propensity to invest more and deepen its relationship with Intuit , GumGum , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The FADER revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The FADER intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The FADER Tech Stack and Enterprise Applications
The FADER ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, The FADER implemented Intuit QuickBooks Enterprise as its ERP Financial application. The media company, operating in the United States with approximately 80 employees, provisioned QuickBooks Enterprise to manage its core accounting and finance functions across corporate finance and accounts teams.
The implementation focused on standard ERP Financial modules including general ledger, accounts payable, accounts receivable, invoicing, fixed asset tracking, and inventory valuation workflows typical for media publishers. Configuration work centered on a consolidated Chart of Accounts aligned to advertising and content revenue streams, banking and cash management setups, class and location cost centers, user role and permission schemes to enforce separation of duties, and recurring journal and billing templates within Intuit QuickBooks Enterprise. Reporting packs for profit and loss and balance sheet consolidation were established alongside month end close procedures and automated recurring postings.
Governance established centralized ownership within the finance organization, with documented close procedures, approval controls, and user training for accounting and revenue teams. Recruiting and staffing requirements emphasized QuickBooks experience to operate and maintain Intuit QuickBooks Enterprise for ongoing bookkeeping, tax filing coordination, and vendor payment workflows. The deployment covered company wide finance operations in the United States and included phased rollout and training to accounting and revenue stakeholders.
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The FADER AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, The FADER implemented GumGum on their website to support digital advertising and on-site audience engagement. GumGum is used as an Artificial Intelligence Marketing solution to deliver contextual advertising and content-aware ad placements across thefader.com, aligning the application with the publisher's commercial and marketing functions.
The deployment uses a client-side integration model, embedding GumGum’s script to perform page-level content analysis and enable contextual targeting and creative selection in near real time. Configuration centered on contextual analysis, inventory tagging, campaign controls, and reporting dashboards consistent with Artificial Intelligence Marketing capabilities, allowing ad operations to manage placements and targeting rules from the GumGum application.
Operational coverage focuses on ad operations and commercial teams, with editorial coordination to preserve content-context alignment and brand safety. Governance changes included updates to campaign workflows and publisher-side controls for contextual parameters and measurement, embedding GumGum into The FADER’s site publishing pipeline on thefader.com.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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The FADER Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, The FADER provisioned Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The FADER uses Google Workspace (Formerly Google G-Suite) on their website and for core corporate communications, consolidating email, calendar, and document collaboration under a single cloud tenant.
Deployment centered on standard Google Workspace functional modules, including Gmail, Calendar, Drive, and real-time Docs editing, with administrative controls managed through the Workspace admin console. Operational scope covers editorial, production, and commercial teams, providing shared Drive spaces, group-based email aliases, and account provisioning workflows aligned to editorial publishing and marketing functions. Governance was managed through centralized account administration, group and access policy configuration, and device management settings available in Google Workspace, supporting access control and collaborative publishing workflows.
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The FADER CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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The FADER ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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The FADER PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2016 | 2016 |
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The FADER IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The FADER
| First Name | Last Name | Title | Function | Department | Phone | |
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Owner & Founder | CXO | Finance | |
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VP, Marketing & Events | VP | Marketing | |
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President & Publisher | CXO | Finance | |
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COO/CTO | CXO | Finance | |
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Apps Being Evaluated by The FADER Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The FADER IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The FADER digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The FADER Technographics
The FADER is a Media organization based in United States,
with around 80 employees and annual revenues of $8.0 million.
The FADER operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
The FADER has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, GumGum and Google.
The FADER recently adopted applications including
Ruby Live Chat in 2021, comScore Activation in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The FADER’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The FADER’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The FADER technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.