New York, 10018, NY,
United States
Forum Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Forum Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Forum Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forum Group has purchased the following applications: Demandbase InsideView Insights for Account Based Marketing in 2015, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021, Adobe Connect for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forum Group is running and its propensity to invest more and deepen its relationship with Demandbase , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forum Group revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forum Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase InsideView Insights | Account Based Marketing | CRM | n/a | 2015 | 2015 | In 2015, Forum Group implemented Demandbase InsideView Insights for Account Based Marketing to support its small professional services sales and business development operations in New York, United States. The deployment targeted sales prospecting and demand generation workflows used by business development managers and senior sales staff, aligning marketing and outbound sales activity with account centric insights and contact research. The Demandbase InsideView Insights configuration emphasized account and contact research, firmographic and technographic enrichment, target list building, intent signal monitoring, and prospect alerting. These capabilities were applied to prospect qualification, contact nurturing, emailing, and cold calling workflows, enabling structured account scoring and prioritized outreach consistent with Forum Group’s need to position solutions to VP and C level buyers. Integrations were implemented with Salesforce.com and Eloqua as the operational systems of record for opportunity qualification and nurture sequencing, and the tool was used alongside LinkedIn.com for outbound prospecting and relationship development. Demandbase InsideView Insights fed enriched account and contact data into Salesforce.com, and supported lead nurturing handoffs into Eloqua, while sales professionals leveraged LinkedIn.com and InsideView data for contact verification and engagement. Governance and adoption were organized under sales leadership, with Forum Group embedding Demandbase InsideView Insights into prospecting playbooks and qualification criteria administered by the Sales Director. The system was explicitly used to increase the speed and effectiveness of sales development activity, supporting routine prospecting campaigns, opportunity qualification, and coordinated outreach between sales and marketing teams. | |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 | ||
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Collaboration | Collaboration |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Professional Services Automation | ERP Services and Operations |
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2008 | 2008 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Treasury Management | TRM |
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2013 | 2013 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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