The Hive
405 East D Street suite C,
Petaluma, 94952, CA,
United States
Petaluma, 94952, CA,
United States
1 800-801-9936
Professional Services
The Hive Technographics
The Hive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Hive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 The Hive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Hive has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Shopify for eCommerce in 2017, Oracle NetSuite CRM for CRM in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Hive is running and its propensity to invest more and deepen its relationship with Google , Shopify , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Hive revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Hive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Hive Tech Stack and Enterprise Applications
The Hive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, The Hive implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation provisioned a single cloud-hosted Google Workspace tenant to serve approximately 20 employees at the US based professional services firm, addressing core business functions including email, calendaring, document creation, and virtual meetings. The Hive’s Google Workspace deployment is visible on its website, indicating use of Google managed mail and productivity endpoints for public contact and content workflows. Google Workspace (Formerly Google G-Suite) is used to centralize team communication and file storage for client facing and internal project work.
Configuration and operational governance reflect small-team administration through the Google Admin console, with standard modules such as Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet configured for the company domain. Identity and access controls are managed at the tenant level using account provisioning and group based sharing, enabling collaborative document workflows and calendar coordination across project teams. This Collaboration deployment supports the firm’s client delivery, internal operations, and external communications, leveraging a cloud native architecture to minimize on premises infrastructure.
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The Hive eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, The Hive implemented Shopify as its primary storefront and transaction platform. The Hive uses Shopify on their website to provide core eCommerce capabilities including storefront content management, product catalog publishing, checkout orchestration, and order capture for customer transactions.
Implementation emphasizes standard Shopify modules such as product and collection management, inventory tracking, checkout configuration, shipping and tax settings, and basic order management workflows. Operational ownership is centered on the small internal team responsible for website content and client-facing sales, with governance focused on storefront content updates, product data hygiene, and order fulfillment processes to support the companys eCommerce business function.
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The Hive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2008 | 2008 |
In 2008, The Hive implemented Oracle NetSuite CRM to centralize client contact records and sales activity for its professional services organization. The deployment established Oracle NetSuite CRM as the authoritative system for contact and account management, lead capture, opportunity tracking, and pipeline reporting. The implementation targeted sales, client services, and delivery workflows for the 20 person US based firm, standardizing sales stages and activity logging across teams.
Configuration emphasized core CRM modules including contact management, lead management, opportunity pipelines, activity and task management, quote workflows, and built in reporting and dashboards. Role based access controls and lightweight workflow automations were applied to align sales and consulting responsibilities, with data hygiene rules and a named process owner assigned to govern record consistency and forecasting inputs. Operational coverage remained focused on internal sales and service processes, reflecting a compact Oracle NetSuite CRM installation tailored to a small professional services organization.
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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The Hive PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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The Hive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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The Hive CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Hive
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO, IP Director | Director | Finance | |
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Director of Product and Marketing | Director | Marketing | |
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Engineering Director | Director | Finance | |
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Apps Being Evaluated by The Hive Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Hive IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Hive digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Hive Technographics
The Hive is a Professional Services organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
The Hive operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Shopify and Oracle NetSuite CRM,
covering areas like Collaboration, eCommerce and CRM.
The Hive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Shopify and Oracle.
The Hive recently adopted applications including
EasyDMARC in 2021, Cloudflare CDN in 2019 and Intuit Mailchimp in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Hive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Hive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Hive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.