The House Of Bruar
House Of Bruar,
Pitlochry, PH18 5TW,
United Kingdom
Pitlochry, PH18 5TW,
United Kingdom
44 17 9648-3236
Retail
The House Of Bruar Technographics
The House Of Bruar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The House Of Bruar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 236 The House Of Bruar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The House Of Bruar has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2021, LiveChat for Chatbots and Conversational AI in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The House Of Bruar is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , LiveChat, Inc. , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The House Of Bruar revenues, which have grown to $41.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The House Of Bruar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The House Of Bruar Tech Stack and Enterprise Applications
The House Of Bruar ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, The House Of Bruar deployed FreeWheel Demandsuite on its website. FreeWheel Demandsuite was implemented as an Agency Management platform to orchestrate programmatic demand and manage advertising inventory within the retailer's online storefront, aligning advertising activity with the company’s e-commerce and marketing objectives.
The implementation focused on site-level ad management and demand orchestration, configuring FreeWheel Demandsuite for programmatic demand coordination, campaign trafficking, inventory yield controls, and reporting workflows typical of Agency Management solutions. FreeWheel Demandsuite was embedded in page-level delivery flows to govern ad decisioning and to centralize campaign rules, frequency controls, and creative delivery paths across the web property.
Operational ownership was aligned to digital and marketing functions, with ad operations processes adapted to support campaign scheduling, creative approval, and inventory allocation through FreeWheel Demandsuite. The House Of Bruar, FreeWheel Demandsuite, Agency Management, and digital advertising operations are explicitly linked through the site deployment and the applied ad operations governance.
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The House Of Bruar AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, The House Of Bruar deployed LiveChat on its public website. The House Of Bruar implemented LiveChat within the Chatbots and Conversational AI category to provide real-time customer engagement on its e-commerce storefront.
The implementation centers on a web-embedded LiveChat widget paired with an agent dashboard, reflecting standard Chatbots and Conversational AI capabilities. Configuration included session routing, canned responses, chat transcripts and interaction analytics to support live customer conversations and agent workflows.
Operational ownership sits with online customer service and e-commerce functions in the United Kingdom, with the LiveChat instance instrumented on the website to surface real-time assistance during shopping journeys. The House Of Bruar uses LiveChat to manage inbound customer inquiries, capture chat history for order and product questions, and escalate conversations to human agents through the agent interface.
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The House Of Bruar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, The House Of Bruar implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace (Formerly Google G-Suite) is referenced in the company website source, indicating the application is used in connection with the corporate domain and public web footprint. The House Of Bruar Google Workspace (Formerly Google G-Suite) Collaboration supports business email, calendaring, cloud storage and document collaboration as core business productivity and communication functions.
The observed implementation footprint aligns with canonical Google Workspace modules, including Gmail, Google Calendar, Google Drive, Google Docs and Google Meet, with administration managed through the Google admin console. These modules map to Collaboration workflows such as shared document editing, scheduling and cloud file access. The public source does not disclose detailed integration points, governance structure or rollout sequencing.
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The House Of Bruar eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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The House Of Bruar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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The House Of Bruar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at The House Of Bruar
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The House Of Bruar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The House Of Bruar IT executives and key decision makers. This section highlights The House Of Bruar's latest recorded technology evaluations, including Elucid for Retail Management on 2025-03-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The House Of Bruar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-19 | The House Of Bruar | Evaluated | Sanderson from Aptean | Elucid | Retail Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD The House Of Bruar Technographics
The House Of Bruar is a Retail organization based in United Kingdom,
with around 236 employees and annual revenues of $41.7 million.
The House Of Bruar operates a diverse technology stack with applications such as
FreeWheel Demandsuite, LiveChat and Google Workspace (Formerly Google G-Suite),
covering areas like Agency Management, Chatbots and Conversational AI and Collaboration.
The House Of Bruar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, LiveChat, Inc. and Google.
The House Of Bruar recently adopted applications including
Microsoft Clarity in 2022, Cloudflare CDN in 2022 and FreeWheel Demandsuite in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The House Of Bruar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The House Of Bruar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The House Of Bruar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.