● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

THE ICONIC

Level 18, 338 Pitt Street International Towers,
Sydney, 2000, NSW,
Australia

https://www.theiconic.com.au/

61 2 8294-8828

Retail

THE ICONIC Technographics

THE ICONIC Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by THE ICONIC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 THE ICONIC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that THE ICONIC has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Greenhouse ATS for Applicant Tracking System in 2019, Amazon EC2 for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems THE ICONIC is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Greenhouse , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing THE ICONIC revenues, which have grown to $508.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for THE ICONIC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

THE ICONIC Data, Technology Stack, and Enterprise Applications

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
FreeWheel, A Comcast Company	Legacy	FreeWheel Demandsuite	Agency Management	ERP Services and Operations	n/a	2023	2023

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Greenhouse	Legacy	Greenhouse ATS	Applicant Tracking System	HCM	n/a	2019	2019
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2021	2022	Subscribe
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2018	2019	Subscribe
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2019	2019	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Amazon Web Services (AWS)	Legacy	Amazon EC2	Application Hosting and Computing Services	IaaS	n/a	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2011	2011	Subscribe
Subscribe	Subscribe	Subscribe	Incident Management	ITSM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2018	2018	Subscribe

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2019	2019	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2012	2012	Subscribe

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Customer Engagement, Customer Loyalty	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2010	2010	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2012	2012	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics, Data Management Platform	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2021	2021	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021	Subscribe

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2019	2020	Subscribe
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2021	2021	Subscribe

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Generative AI Platforms	AI Development	Subscribe	2025	2025	Subscribe

PPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2020	2020	Subscribe

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Shipping Management	eCommerce	Subscribe	2020	2020	Subscribe

SCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Supply Chain Management	SCM	Subscribe	2016	2016	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2016	2016	Subscribe

IT Decision Makers and Key Stakeholders at THE ICONIC

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by THE ICONIC Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD THE ICONIC Technographics

THE ICONIC is a Retail organization based in Australia, with around 1100 employees and annual revenues of $508.0 million.

THE ICONIC operates a diverse technology stack with applications such as FreeWheel Demandsuite, Greenhouse ATS and Amazon EC2, covering areas like Agency Management, Applicant Tracking System and Application Hosting and Computing Services.

THE ICONIC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FreeWheel, A Comcast Company, Greenhouse and Amazon Web Services (AWS).

THE ICONIC recently adopted applications including Google Cloud Vertex AI in 2025, FreeWheel Demandsuite in 2023 and Workday HCM in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of THE ICONIC’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates THE ICONIC’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete THE ICONIC technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

THE ICONIC Technographics

ERP Services and Operations

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VAR/SI

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HCM

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IaaS

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ITSM

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Category

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VAR/SI

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AI-Powered Application

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Previous System

Application

Category

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VAR/SI

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Insight

Collaboration

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Application

Category

Market

VAR/SI

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CRM

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Category

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VAR/SI

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Content Management

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Category

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