THE ICONIC
Location
Level 18, 338 Pitt Street International Towers,
Sydney, 2000, NSW,
Australia
Website
https://www.theiconic.com.au/
Phone
61 2 8294-8828
Artw industry
Retail
Employee
Revenue

THE ICONIC Technographics

THE ICONIC Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by THE ICONIC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 THE ICONIC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that THE ICONIC has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Greenhouse ATS for Applicant Tracking System in 2019, Amazon EC2 for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems THE ICONIC is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Greenhouse , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing THE ICONIC revenues, which have grown to $508.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for THE ICONIC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

THE ICONIC Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
FreeWheel, A Comcast Company Legacy FreeWheel Demandsuite Agency Management ERP Services and Operations n/a 2023 2023
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Greenhouse Legacy Greenhouse ATS Applicant Tracking System HCM n/a 2019 2019
Core HR HCM 2021 2022
Employee Experience HCM 2018 2018
Learning and Development HCM 2019 2019
Onboarding HCM 2020 2020
Payroll HCM 2018 2019
Payroll HCM 2019 2019
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2014 2014
Application Hosting and Computing Services IaaS 2015 2015
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2021 2021
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Application Performance Management ITSM 2011 2011
Incident Management ITSM 2018 2018
IT Service Management ITSM 2018 2018
AI-Powered Application
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Chatbots and Conversational AI AI-Powered Application 2014 2014
Chatbots and Conversational AI AI-Powered Application 2019 2019
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Collaboration Collaboration 2012 2012
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Customer Data Platform CRM 2014 2014
Customer Engagement CRM 2019 2019
Customer Experience CRM 2010 2010
Customer Experience CRM 2018 2018
Customer Experience CRM 2017 2017
Customer Support CRM 2018 2018
Customer Support CRM 2020 2020
Data Management Platform CRM 2015 2015
Data Management Platform CRM 2016 2016
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2012 2012
Marketing Analytics CRM 2016 2016
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2014 2014
Marketing Analytics, Data Management Platform CRM 2020 2020
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2021 2021
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Digital Signing Content Management 2021 2021
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ERP Financial ERP Financial Management 2019 2020
Payment Processing ERP Financial Management 2021 2021
AI Development
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Generative AI Platforms AI Development 2025 2025
PPM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Project Portfolio Management PPM 2020 2020
Project Portfolio Management PPM 2020 2020
eCommerce
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Shipping Management eCommerce 2020 2020
SCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Supply Chain Management SCM 2016 2016
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Transactional Email PaaS 2015 2015
Transactional Email PaaS 2016 2016
IT Decision Makers and Key Stakeholders at THE ICONIC
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by THE ICONIC Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD THE ICONIC Technographics

THE ICONIC is a Retail organization based in Australia, with around 1100 employees and annual revenues of $508.0 million.

THE ICONIC operates a diverse technology stack with applications such as FreeWheel Demandsuite, Greenhouse ATS and Amazon EC2, covering areas like Agency Management, Applicant Tracking System and Application Hosting and Computing Services.

THE ICONIC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FreeWheel, A Comcast Company, Greenhouse and Amazon Web Services (AWS).

THE ICONIC recently adopted applications including Google Cloud Vertex AI in 2025, FreeWheel Demandsuite in 2023 and Workday HCM in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of THE ICONIC’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates THE ICONIC’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete THE ICONIC technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.