Green Bay, 54311, WI,
United States
The Lake Companies Technographics
The Lake Companies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Lake Companies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The Lake Companies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
The Lake Companies has purchased the following applications: MRP Prelytix for Account Based Marketing in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Lake Companies is running and its propensity to invest more and deepen its relationship with Market Resource Partners , Keap (formerly Infusionsoft) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Lake Companies revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Lake Companies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Lake Companies Tech Stack and Enterprise Applications
The Lake Companies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Market Resource Partners | Legacy | MRP Prelytix | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018 The Lake Companies implemented MRP Prelytix for Account Based Marketing. MRP Prelytix is deployed on their website to capture account-level engagement, surface intent signals, and identify anonymous visitors to inform marketing and demand generation activities. The deployment is centered on web-based instrumentation, enabling continuous account telemetry from site interactions.
The implementation emphasizes Account Based Marketing capabilities including account identification, engagement scoring, website personalization, campaign orchestration, and reporting. MRP Prelytix is used primarily by marketing and demand generation teams to drive account prioritization and to align campaign workflows with sales engagement processes, with governance focused on campaign orchestration and account prioritization rules.
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CRM | CRM |
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2013 | 2013 |
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The Lake Companies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, The Lake Companies deployed Microsoft Azure Cloud Services to host its corporate website. Microsoft Azure Cloud Services, classified as Application Hosting and Computing Services, is used to provide cloud compute, platform services, and object storage to deliver the firm’s web presence and client-facing content.
The implementation centers on web application hosting and scalable compute, with platform-level capabilities for content delivery, secure certificate termination, and monitoring integrated directly with the public website on lakeco.com. Governance and operational controls are structured around a centralized Azure subscription model with role-based access and standard monitoring and alerting configurations, supporting marketing and client engagement functions for the 100-employee professional services firm in the United States.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Lake Companies
Apps Being Evaluated by The Lake Companies Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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