AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

The Lake Companies Tech Stack and Enterprise Applications

The Lake Companies CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Market Resource Partners Legacy MRP Prelytix Account Based Marketing CRM n/a 2018 2018
In 2018 The Lake Companies implemented MRP Prelytix for Account Based Marketing. MRP Prelytix is deployed on their website to capture account-level engagement, surface intent signals, and identify anonymous visitors to inform marketing and demand generation activities. The deployment is centered on web-based instrumentation, enabling continuous account telemetry from site interactions. The implementation emphasizes Account Based Marketing capabilities including account identification, engagement scoring, website personalization, campaign orchestration, and reporting. MRP Prelytix is used primarily by marketing and demand generation teams to drive account prioritization and to align campaign workflows with sales engagement processes, with governance focused on campaign orchestration and account prioritization rules.
CRM CRM 2013 2013
The Lake Companies IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2019 2019
In 2019, The Lake Companies deployed Microsoft Azure Cloud Services to host its corporate website. Microsoft Azure Cloud Services, classified as Application Hosting and Computing Services, is used to provide cloud compute, platform services, and object storage to deliver the firm’s web presence and client-facing content. The implementation centers on web application hosting and scalable compute, with platform-level capabilities for content delivery, secure certificate termination, and monitoring integrated directly with the public website on lakeco.com. Governance and operational controls are structured around a centralized Azure subscription model with role-based access and standard monitoring and alerting configurations, supporting marketing and client engagement functions for the 100-employee professional services firm in the United States.
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at The Lake Companies

First Name Last Name Title Function Department Email Phone
President CXO Finance
VP Sales VP Sales

Apps Being Evaluated by The Lake Companies Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Lake Companies IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Lake Companies digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD The Lake Companies Technographics
The Lake Companies is a Professional Services organization based in United States, with around 100 employees and annual revenues of $10.0 million.
The Lake Companies operates a diverse technology stack with applications such as MRP Prelytix and Microsoft Azure Cloud Services, covering areas like Account Based Marketing and Application Hosting and Computing Services.
The Lake Companies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Market Resource Partners and Microsoft.
The Lake Companies recently adopted applications including Amazon CloudFront in 2021, Cloudflare CDN in 2021 and Microsoft Azure Cloud Services in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Lake Companies’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates The Lake Companies’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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