The Lego Group Denmark
The Lego Group Denmark Technographics
The Lego Group Denmark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Lego Group Denmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6887 The Lego Group Denmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Lego Group Denmark has purchased the following applications: Adyen for Payment Processing in 2020, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2021, RepTrak Brand Intelligence for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Lego Group Denmark is running and its propensity to invest more and deepen its relationship with Adyen , PayPal , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Lego Group Denmark revenues, which have grown to $8.79 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Lego Group Denmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Lego Group Denmark Tech Stack and Enterprise Applications
The Lego Group Denmark ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP | n/a | 2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2022 | 2022 |
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The Lego Group Denmark AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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The Lego Group Denmark Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RepTrak | Legacy | RepTrak Brand Intelligence | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019 The LEGO Group Denmark implemented RepTrak Brand Intelligence, an Analytics and BI application for continuous reputation and brand measurement. The deployment focused on using brand and reputation data to inform marketing, communications and ESG related storytelling across global markets, with Europe focused reporting publicly referenced.
RepTrak Brand Intelligence was configured to deliver reputation scoring, stakeholder perception analysis, ESG and CSR indicators, benchmarking against Global RepTrak cohorts, and executive dashboards and trend reporting. The configuration emphasized standardized reporting, automated scorecards, and visualization to support cross functional decision making in marketing and corporate communications.
Operational scope included marketing, corporate communications and ESG teams, with outputs used for external ranking submissions and public reporting. The engagement supported higher placements in RepTrak and Global RepTrak reports, and centralized reputation measurement to standardize storytelling and stakeholder reporting across markets.
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The Lego Group Denmark Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Collaboration | Collaboration |
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2025 | 2025 |
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The Lego Group Denmark Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2020 | 2020 |
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Content Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2023 | 2023 |
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The Lego Group Denmark eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2024 | 2024 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2022 | 2022 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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The Lego Group Denmark CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation, Customer Data Platform | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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The Lego Group Denmark ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2022 | 2022 |
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The Lego Group Denmark TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2019 | 2019 |
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The Lego Group Denmark PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2014 | 2014 |
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The Lego Group Denmark IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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The Lego Group Denmark CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2025 | 2025 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at The Lego Group Denmark
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Lego Group Denmark Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Lego Group Denmark IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Lego Group Denmark digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The Lego Group Denmark Technographics
The Lego Group Denmark is a Consumer Packaged Goods organization based in Denmark,
with around 6887 employees and annual revenues of $8.79 billion.
The Lego Group Denmark operates a diverse technology stack with applications such as
Adyen, Salesforce Chat (formerly Salesforce Live Agent) and RepTrak Brand Intelligence,
covering areas like Payment Processing, Chatbots and Conversational AI and Analytics and BI.
The Lego Group Denmark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adyen, Salesforce and RepTrak.
The Lego Group Denmark recently adopted applications including
Google Workspace (Formerly Google G-Suite) in 2025, Workplace by Facebook in 2025 and Cloudflare CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Lego Group Denmark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Lego Group Denmark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Lego Group Denmark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.