The Lego Group Denmark
The Lego Group Denmark Technographics
The Lego Group Denmark Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Lego Group Denmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6887 The Lego Group Denmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Lego Group Denmark has purchased the following applications: TransUnion TruValidate (ex Iovation) for AML, Fraud and Compliance in 2019, RepTrak Brand Intelligence for Analytics and BI in 2019, INAP Cloud for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Lego Group Denmark is running and its propensity to invest more and deepen its relationship with TransUnion , RepTrak , Internap Holding or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Lego Group Denmark revenues, which have grown to $8.79 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Lego Group Denmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Lego Group Denmark Data, Technology Stack, and Enterprise Applications
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| TransUnion | Legacy | TransUnion TruValidate (ex Iovation) | AML, Fraud and Compliance | TRM | n/a | 2019 | 2019 |
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| RepTrak | Legacy | RepTrak Brand Intelligence | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 | In 2019 The LEGO Group Denmark implemented RepTrak Brand Intelligence, an Analytics and BI application for continuous reputation and brand measurement. The deployment focused on using brand and reputation data to inform marketing, communications and ESG related storytelling across global markets, with Europe focused reporting publicly referenced. RepTrak Brand Intelligence was configured to deliver reputation scoring, stakeholder perception analysis, ESG and CSR indicators, benchmarking against Global RepTrak cohorts, and executive dashboards and trend reporting. The configuration emphasized standardized reporting, automated scorecards, and visualization to support cross functional decision making in marketing and corporate communications. Operational scope included marketing, corporate communications and ESG teams, with outputs used for external ranking submissions and public reporting. The engagement supported higher placements in RepTrak and Global RepTrak reports, and centralized reputation measurement to standardize storytelling and stakeholder reporting across markets. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Internap Holding | Legacy | INAP Cloud | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 | ||
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Collaboration | Collaboration |
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2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2020 | 2020 |
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Content Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation, Customer Data Platform | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2024 | 2024 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2022 | 2022 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2025 | 2025 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at The Lego Group Denmark
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Lego Group Denmark Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Lego Group Denmark Technographics
The Lego Group Denmark is a Consumer Packaged Goods organization based in Denmark,
with around 6887 employees and annual revenues of $8.79 billion.
The Lego Group Denmark operates a diverse technology stack with applications such as
TransUnion TruValidate (ex Iovation), RepTrak Brand Intelligence and INAP Cloud,
covering areas like AML, Fraud and Compliance, Analytics and BI and Application Hosting and Computing Services.
The Lego Group Denmark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TransUnion, RepTrak and Internap Holding.
The Lego Group Denmark recently adopted applications including
Cloudflare CDN in 2025, Google Workspace (Formerly Google G-Suite) in 2025 and Workplace by Facebook in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Lego Group Denmark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Lego Group Denmark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Lego Group Denmark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.