The Line up
9625 West 76th Street Suite 140,
Eden Prairie, 55344, MN,
United States
Eden Prairie, 55344, MN,
United States
1 952-829-7819
Retail
The Line up Technographics
The Line up Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Line up and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 The Line up employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Line up has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2019, Miva Merchant for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Line up is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Miva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Line up revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Line up intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Line up Tech Stack and Enterprise Applications
The Line up AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, The Line up implemented Hubspot Live Chat on its public website to provide a Chatbots and Conversational AI capability for visitor engagement. The Hubspot Live Chat deployment was provisioned through the company HubSpot account and exposed as an embedded web chat widget across key pages, enabling real time conversational entry points for customers and prospects.
Configuration work for Hubspot Live Chat focused on the chat widget, automated welcome messages, lead capture forms, canned responses and the shared conversations inbox. Conversational flows were constructed to qualify visitors, collect contact information through forms and surface escalation paths to live agents, reflecting standard Chatbots and Conversational AI functional workflows.
Operationally the implementation supported both sales and customer support activities on the website, with conversation records synchronized into HubSpot CRM so transcripts and contact details appear on contact timelines. Governance and ongoing management were centralized with the small marketing and support team, who edited chat settings and conversational rules inside HubSpot while the chat snippet remained embedded site wide.
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The Line up Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, The Line up deployed Microsoft 365 to centralize Collaboration across its small retail organization in the United States. Public site signals indicate The Line up uses Microsoft 365 on their website, establishing the application as a core collaboration layer for the company.
The Microsoft 365 deployment emphasizes cloud SaaS collaboration capabilities typical of the Collaboration category, including email and calendaring, file and intranet storage, and real time messaging and meetings. Microsoft 365 is used to provide Exchange style email services, SharePoint and OneDrive document management, and Teams style chat and meeting workflows to support day to day communications and content sharing.
Operational coverage targets retail business functions such as store operations, customer service, merchandising coordination, and back office administration, with Microsoft 365 functioning as the primary Collaboration platform for internal teams. The public usage footprint suggests identity and access are managed through Microsoft cloud identity services, aligning user authentication and single sign on across web and desktop endpoints.
Governance for a 20 person company is implemented at a small business scale, with centralized administrative controls, role based permissioning, and standard SaaS compliance settings applied to Microsoft 365 to manage data access and retention. Rollout and ongoing administration focus on simple account provisioning, shared document libraries, and collaboration policies to streamline communications and operational workflows.
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The Line up eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Miva | Legacy | Miva Merchant | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, The Line up implemented Miva Merchant on its website. The Miva Merchant application serves as the primary eCommerce storefront and transaction platform for the retailer, centralizing product catalog, pricing, and shopping cart functionality. The implementation was scoped to support the companys small retail operations within the United States and to align site content with merchandising needs.
Configuration work focused on catalog modeling, SKU and inventory workflows, shopping cart and checkout configuration, and payment gateway provisioning consistent with standard eCommerce capabilities of Miva Merchant. The deployment encompassed order capture, basic order management, and storefront content management to support merchandising and promotions, with governance exercised through centralized configuration and documented operational procedures for catalog updates and site changes. The Line up Miva Merchant eCommerce deployment supports the business functions of merchandising, online sales, and fulfillment coordination.
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The Line up CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2007 | 2007 |
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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The Line up IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Line up
| First Name | Last Name | Title | Function | Department | Phone | |
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Social Media and Marketing Coordinator | Manager | Marketing | |
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Owner/Creative Director | Director | Finance | |
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Director of Quality Assurance and New Product | Director | Finance | |
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Sr Vp | VP | Operations | |
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Consultant, Owner | Manager | Finance | |
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Apps Being Evaluated by The Line up Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Line up IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Line up digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Line up Technographics
The Line up is a Retail organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
The Line up operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and Miva Merchant,
covering areas like Chatbots and Conversational AI, Collaboration and eCommerce.
The Line up has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Microsoft and Miva.
The Line up recently adopted applications including
Hubspot Marketing Automation in 2021, Microsoft 365 in 2019 and Microsoft Azure Cloud Services in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Line up’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Line up’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Line up technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.