The Little Potato Company
801 Little Potato Wy,
DeForest, 53532, WI,
United States
DeForest, 53532, WI,
United States
1 608-842-2700
Consumer Packaged Goods
The Little Potato Company Technographics
The Little Potato Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Little Potato Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 The Little Potato Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Little Potato Company has purchased the following applications: Emburse Invoice Enterprise for AP Automation in 2018, DocuSign eSignature for Digital Signing in 2021, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Little Potato Company is running and its propensity to invest more and deepen its relationship with Emburse , DocuSign , Dropbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Little Potato Company revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Little Potato Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Little Potato Company Tech Stack and Enterprise Applications
The Little Potato Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emburse | Legacy | Emburse Invoice Enterprise | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018, The Little Potato Company implemented Emburse Invoice Enterprise as its AP Automation platform across Canadian and U.S. operations. Public announcements associated with the project reference deployment of Chrome River INVOICE for supplier invoice processing and Chrome River EXPENSE for mobile expense capture, indicating a cloud-based spend management rollout covering both accounts payable and travel expense workflows.
The implementation focused on automated invoice ingestion and workflow orchestration, enabling automatic processing of paper and electronic invoices from more than 1,600 farmers and suppliers, configurable approval routing, and a unified interface for processing supplier invoices and employee expenses. Emburse Invoice Enterprise was configured to support mobile receipt capture for remote and traveling employees, and to centralize supplier invoice approvals and expense reimbursements within a single AP Automation environment.
Operational coverage extended to the finance organization, IT leadership, and field-facing business units that manage supplier relationships and travel, providing the VP Finance and IT with consolidated, timely visibility into the accounts payable process. The announced configuration emphasized cloud deployment that can be used across the organization without major internal IT resource commitments, and the vendor noted the solution’s agility for later configuration changes.
Governance and process changes included streamlining approval workflows to reduce manual invoice handling and enabling remote submission of expenses from any mobile device, with the explicit aims of easing the workload on the finance team and improving visibility into AP operations. The initiative delivered deeper, timelier accounts payable visibility and reduced administrative burden on finance staff as stated in the deployment announcement.
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Expense Management | ERP |
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2018 | 2018 |
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The Little Potato Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, The Little Potato Company implemented DocuSign eSignature as a Digital Signing capability on its public website. DocuSign eSignature is used to capture legally binding electronic signatures through embedded web signing experiences and centrally managed templates, providing customer facing signature workflows directly on site.
Implementation scope focused on web embedded signing and template driven document assembly, aligning the DocuSign eSignature deployment with customer consent capture and transaction documentation. Configuration work included setting up reusable signing templates, role based access controls for internal users, and audit trail settings to preserve signature evidence and timestamp metadata.
Operational coverage is concentrated on the company website where signing flows are presented to consumers, with internal use by customer service and legal teams to access signed documents and review audit logs. Integrations are limited to the public website embedding and the signing lifecycle, without any named backend system integrations specified in the source.
Governance and process changes emphasized template governance, controlled signer authentication levels, and retention of signed documents for compliance review. Rollout appears targeted and web centric, with ongoing management of signing templates and user access to maintain consistent Digital Signing procedures across customer interactions.
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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The Little Potato Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, The Little Potato Company implemented Hotjar on its public website. Hotjar was deployed as a Customer Experience application to capture qualitative behavioral data and on-site feedback across the brand's e-commerce and marketing pages.
The implementation used the Hotjar tracking snippet embedded in site templates to enable heatmaps, session recordings, on-site surveys, feedback widgets, and funnel analysis to support conversion insights. Hotjar's client-side instrumentation was configured with sampling and data retention controls typical for web behavioral analytics, and the full application name Hotjar is referenced across configuration documentation and support settings.
Operational ownership for Hotjar centered on digital marketing and e-commerce functions, with data used to prioritize UX changes, content adjustments, and landing page optimization. The Little Potato Company leveraged Hotjar alongside quantitative analytics to provide qualitative context for user journeys and conversion behavior.
Governance emphasized configuration controls for data capture, consent and privacy alignment, and role-based access to session recordings and feedback. Hotjar was maintained as a lightweight Customer Experience layer on the website, providing session-level visibility that complements existing analytics and informs iterative site improvements.
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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The Little Potato Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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The Little Potato Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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The Little Potato Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Little Potato Company
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| No data found | ||||||
Apps Being Evaluated by The Little Potato Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Little Potato Company IT executives and key decision makers. This section highlights The Little Potato Company's latest recorded technology evaluations, including Gerber AccuMark Made-to-Measure for Fashion PLM on 2024-09-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Little Potato Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-09-25 | The Little Potato Company | Evaluated | Gerber Technology | Gerber AccuMark Made-to-Measure | Fashion PLM | PLM and Engineering |
FAQ - APPS RUN THE WORLD The Little Potato Company Technographics
The Little Potato Company is a Consumer Packaged Goods organization based in United States,
with around 200 employees and annual revenues of $40.0 million.
The Little Potato Company operates a diverse technology stack with applications such as
Emburse Invoice Enterprise, DocuSign eSignature and Hotjar,
covering areas like AP Automation, Digital Signing and Customer Experience.
The Little Potato Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Emburse, DocuSign and Contentsquare.
The Little Potato Company recently adopted applications including
Elastic Email API in 2023, DocuSign eSignature in 2021 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Little Potato Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Little Potato Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Little Potato Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.