AI Buyer Insights:

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

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● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

The Marson Group
Location
Av. Ariovaldo Viana, 250 - Bairro das Palmeiras,
Serra Negra, 13930,
Brazil
Website
https://www.marson.com.br/
Phone
55 19 3842-9898
Artw industry
Distribution
Employee
Revenue

The Marson Group Technographics

The Marson Group Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The Marson Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 64 The Marson Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Marson Group has purchased the following applications: Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2016, Clearsale for eCommerce Fraud Protection in 2016, TOTVS CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Marson Group is running and its propensity to invest more and deepen its relationship with Freshworks , Clearsale , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Marson Group revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Marson Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

The Marson Group Tech Stack and Enterprise Applications

The Marson Group AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy Freshdesk Messaging (Formerly Freshchat) Chatbots and Conversational AI AI-Powered Application n/a 2016 2016
In 2016, The Marson Group implemented Freshdesk Messaging (Formerly Freshchat) on its website. The Marson Group is a Brazil-based distribution company with 64 employees and deployed Freshdesk Messaging (Formerly Freshchat) as its Chatbots and Conversational AI solution to manage customer-facing conversations on www.marson.com.br, supporting frontline customer service and sales inquiry handling. The implementation configures the Freshdesk Messaging web messenger to provide real-time chat, automated message flows, quick replies, and bot-led triage consistent with Chatbots and Conversational AI capabilities, with escalation paths to human agents for complex issues. Operational governance centers on a centralized inbox and standardized agent response workflows, aligning website conversations to support and sales functions across the organization, and emphasizing conversation routing and session context retention to maintain continuity across customer interactions.
The Marson Group eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Clearsale Legacy Clearsale eCommerce Fraud Protection eCommerce n/a 2016 2016
In 2016, The Marson Group implemented Clearsale for eCommerce Fraud Protection on its public website. The Marson Group is a Brazil-based distribution company that deployed Clearsale to protect online order acceptance and checkout decisioning for its e-commerce channel. Clearsale was configured to provide risk scoring, automated decisioning, and a manual review queue, reflecting standard eCommerce Fraud Protection capabilities. The implementation emphasized real-time order inspection, fraud scoring models, and decision workflow orchestration to route high risk orders to analysts while allowing low risk orders to proceed automatically. Integration work focused on the website checkout flow and the order processing systems, enabling decisioning at point of sale and routing suspect transactions into a review workflow. Operational coverage targeted the companys e-commerce operations and fulfillment functions in Brazil, with governance centered on decision thresholds and review SLAs to align fraud review with order processing.
eCommerce eCommerce 2016 2016
The Marson Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
TOTVS Legacy TOTVS CRM CRM CRM n/a 2019 2019
In 2019, The Marson Group implemented TOTVS CRM and adopted the MasterSales solution to support its distribution operation. The deployment targeted distribution and sales functions within the company, with a primary focus on improving sales management agility in its Brazilian operations. TOTVS CRM was configured to deliver core CRM capabilities including sales pipeline management, contact and customer master records, order capture workflows and sales reporting, complemented by TOTVS Business Intelligence for dashboarding and performance visibility. The implementation emphasized distribution-specific order workflows and alignment of sales team processes, and included market-facing demonstrations such as a showcase event in Campinas to support adoption and governance between sales and operations. The Marson Group reported more agility in sales management following the adoption.
Marketing Automation CRM 2020 2020
The Marson Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2019 2019

IT Decision Makers and Key Stakeholders at The Marson Group

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by The Marson Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Marson Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Marson Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD The Marson Group Technographics
The Marson Group is a Distribution organization based in Brazil, with around 64 employees and annual revenues of $13.0 million.
The Marson Group operates a diverse technology stack with applications such as Freshdesk Messaging (Formerly Freshchat), Clearsale and TOTVS CRM, covering areas like Chatbots and Conversational AI, eCommerce Fraud Protection and CRM.
The Marson Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Freshworks, Clearsale and TOTVS.
The Marson Group recently adopted applications including RD Station Marketing in 2020, TOTVS CRM in 2019 and Cloudflare CDN in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Marson Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates The Marson Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Marson Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.