The Miami Heat Technographics
The Miami Heat Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Miami Heat and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 The Miami Heat employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Miami Heat has purchased the following applications: Microsoft 365 for Collaboration in 2018, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2018, Zendesk Service for Customer Support in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Miami Heat is running and its propensity to invest more and deepen its relationship with Microsoft , Exclaimer , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Miami Heat revenues, which have grown to $445.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Miami Heat intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Miami Heat Tech Stack and Enterprise Applications
The Miami Heat Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, the Miami Heat deployed Microsoft 365 as their Collaboration platform. The implementation surfaces Microsoft 365 on the public website while also supporting internal staff collaboration, enabling cloud-based email, document management, and team communication across the organization. The Miami Heat uses Microsoft 365 on their website and in back-office workflows to align marketing, content production, and operations functions.
Deployment follows a cloud tenant architecture, with configuration focused on core Microsoft 365 services such as Exchange Online for messaging, SharePoint Online for content repositories, and Microsoft Teams for synchronous collaboration. Governance emphasizes tenant administration, identity and access controls, and content publishing workflows to coordinate web updates and internal communications. Operational scope centers on departmental collaboration across marketing, content and operations teams to support the organizationwide Collaboration needs.
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The Miami Heat Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2018 | 2018 |
In 2018, The Miami Heat implemented Exclaimer Cloud Signatures for Office 365. The deployment uses Exclaimer Cloud Signatures for Office 365 to deliver Digital Signing functionality integrated with Office 365 and is surfaced on the team website for centralized signature management and brand consistency.
The implementation is configured around centralized signature templates, conditional signature rules, and directory-driven personalization to populate user attributes in signatures. Exclaimer Cloud Signatures for Office 365 is used to author and version templates, apply branding controls, and automate signature assignment based on role and organizational attributes, reflecting standard Digital Signing workflows for enterprise email signature orchestration.
Operational scope covers organization-wide email signature governance for The Miami Heat, applied across corporate communications, marketing, and client-facing teams within their Office 365 tenancy. The solution is surfaced on the website as part of their communications stack while actual signature application and delivery remain integrated with Office 365 mail routing and user profiles.
Governance is exercised through a centralized administration model with policy-driven templates and staged template rollout to enforce consistent branding and compliance across departments. The narrative focuses on the application architecture, templates and rule engines, Office 365 integration, and centralized governance inherent to the Exclaimer Cloud Signatures for Office 365 implementation.
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The Miami Heat CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2017 | 2017 |
In 2017, The Miami Heat deployed Zendesk Service on heat.com to provide Customer Support for fans, ticket holders, and retail customers. The deployment established Zendesk Service as the primary Customer Support application for web-facing support flows and contact forms on the team website.
The implementation centered on core Zendesk Service capabilities including web-embedded support forms and the Zendesk Web Widget, ticketing and queue management, a published knowledge base for self-service, email-to-ticket capture, and standard workflow automation such as macros and SLA routing. Configuration emphasized ticket triage, priority routing rules, custom ticket fields aligned to event and merchandise categories, and reporting for operational visibility.
Operational coverage focused on the customer support organization and fan services workflows, handling inquiries originating from the website and centralizing inbound requests into Zendesk Service. The integration approach was front-end, embedding Zendesk Service components into contact and event pages on heat.com to present unified support channels and streamline issue capture.
Governance included defined ticket ownership, triage protocols, and knowledge base stewardship to maintain response consistency across game day, retail, and general fan inquiries. Rollout was executed as a site-embedded support capability, with operational processes structured around Zendesk Service ticket lifecycle management and web-based self-service content.
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Customer Support | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2018 | 2018 |
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The Miami Heat PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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The Miami Heat IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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The Miami Heat CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at The Miami Heat
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Apps Being Evaluated by The Miami Heat Executives
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