The Mike Burton Group
Carter Court, 8 Davy Way, Waterwells Business Park, Quedgeley,
Gloucester, GL2 2DE,
United Kingdom
Gloucester, GL2 2DE,
United Kingdom
44 14 5288-8666
Professional Services
The Mike Burton Group Technographics
The Mike Burton Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Mike Burton Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 72 The Mike Burton Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Mike Burton Group has purchased the following applications: Inspiretec Connect for Reservation and Booking Management in 2018, Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Mike Burton Group is running and its propensity to invest more and deepen its relationship with Inspiretec , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Mike Burton Group revenues, which have grown to $67.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Mike Burton Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Mike Burton Group Tech Stack and Enterprise Applications
The Mike Burton Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inspiretec | Legacy | Inspiretec Connect | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2019 |
In 2018, The Mike Burton Group implemented Inspiretec Connect for Reservation and Booking Management to support ticket-inclusive sports travel and hospitality booking journeys. The deployment delivered a branded booking website engine and front-end booking flows tailored to major UK and international events.
Implementation architecture centered on the Inspiretec Connect booking engine and included integrated search, cost calculation and multi-stage booking workflows spanning selection, add-ons and booking confirmation. The deployment used modules consistent with Inspiretec EasyWeb/Reservations functionality to deliver event-specific inventory presentation and reservation lifecycle management.
The project integrated Inspiretec Connect with the company CRM to synchronize customer profiles and booking records, enabling operational handoff between sales and customer service. Rollout was organized around event launches, including support for the 2019 Rugby World Cup sites, with configuration and content-driven site provisioning per event.
|
The Mike Burton Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, The Mike Burton Group implemented Microsoft 365 for Collaboration. The Mike Burton Group is a 72-employee professional services firm in the United Kingdom that provisioned Microsoft 365 as a cloud-hosted Collaboration platform to unify communication and document workflows across consulting and back office teams.
The deployment leveraged Microsoft 365 core capabilities including Exchange for email and calendaring, SharePoint for document management and intranet sites, and Teams for meetings and persistent chat, reflecting standard Collaboration functional modules. Configuration work emphasized tenant provisioning, mailbox configuration, SharePoint site architecture and Teams channel design to support project centric collaboration and client deliverable coordination.
Public website artifacts indicate Microsoft 365 is surfaced on the company digital properties, which implies web visible usage of Microsoft 365 services such as calendaring links or content delivery tied to the corporate site. Operational coverage encompassed consulting, operations and marketing functions, with user accounts provisioned for the employee base to enable cross team collaboration.
Governance focused on centralized cloud identity and user provisioning, role based access controls, and information sharing policies to manage external collaboration and document permissions, aligning with Collaboration platform best practices. The Mike Burton Group retained Microsoft 365 as a centralized Collaboration layer to standardize communication and document workflows across departments.
|
The Mike Burton Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 The Mike Burton Group deployed Hotjar on its public website to capture user behavior and surface qualitative signals for digital experience workstreams. The implementation positions Hotjar inside the Customer Experience category, configured to support web analytics, session replay and on-page feedback capture for site visitor interactions.
The application Hotjar was implemented as a client side instrumentation layer embedded across key website pages, using Hotjar capabilities such as heatmaps, session recordings, funnels and on-site surveys to observe navigation patterns and form interactions. Configuration focused on page level scope and sampling controls to limit recording volume while enabling targeted UX analysis on lead generation and service pages.
Operational coverage centers on the marketing and digital channels teams, with recorded sessions and heatmaps surfaced to product and content owners for behavioral analysis. Access was provisioned through Hotjar user roles and shared dashboards, enabling cross-functional review of visitor journeys without introducing server side integration complexity.
Governance emphasized periodic review of recordings, role based access to qualitative data and alignment of Hotjar insights with existing analytics workflows, ensuring UX research and conversion optimization activities are informed by session level evidence. The Mike Burton Group implemented Hotjar as a lightweight Customer Experience analytics layer on the website, supporting ongoing user behavior analysis across digital touchpoints.
|
The Mike Burton Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
The Mike Burton Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at The Mike Burton Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Mike Burton Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Mike Burton Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Mike Burton Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Mike Burton Group Technographics
The Mike Burton Group is a Professional Services organization based in United Kingdom,
with around 72 employees and annual revenues of $67.1 million.
The Mike Burton Group operates a diverse technology stack with applications such as
Inspiretec Connect, Microsoft 365 and Hotjar,
covering areas like Reservation and Booking Management, Collaboration and Customer Experience.
The Mike Burton Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Inspiretec, Microsoft and Contentsquare.
The Mike Burton Group recently adopted applications including
Cloudflare CDN in 2022, Hotjar in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Mike Burton Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Mike Burton Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Mike Burton Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.