Gloucester, GL2 2DE,
United Kingdom
The Mike Burton Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Mike Burton Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 72 The Mike Burton Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Mike Burton Group has purchased the following applications: Inspiretec Connect for Reservation and Booking Management in 2018, Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Mike Burton Group is running and its propensity to invest more and deepen its relationship with Inspiretec , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Mike Burton Group revenues, which have grown to $67.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Mike Burton Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inspiretec | Legacy | Inspiretec Connect | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2019 |
In 2018, The Mike Burton Group implemented Inspiretec Connect for Reservation and Booking Management to support ticket-inclusive sports travel and hospitality booking journeys. The deployment delivered a branded booking website engine and front-end booking flows tailored to major UK and international events.
Implementation architecture centered on the Inspiretec Connect booking engine and included integrated search, cost calculation and multi-stage booking workflows spanning selection, add-ons and booking confirmation. The deployment used modules consistent with Inspiretec EasyWeb/Reservations functionality to deliver event-specific inventory presentation and reservation lifecycle management.
The project integrated Inspiretec Connect with the company CRM to synchronize customer profiles and booking records, enabling operational handoff between sales and customer service. Rollout was organized around event launches, including support for the 2019 Rugby World Cup sites, with configuration and content-driven site provisioning per event.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2016 | 2016 |
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