Charleston, 29403, SC,
United States
The Post and Courier Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Post and Courier and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 The Post and Courier employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Post and Courier has purchased the following applications: Piano Audience for Customer Data Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Post and Courier is running and its propensity to invest more and deepen its relationship with Piano Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Post and Courier revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Post and Courier intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Piano Software | Legacy | Piano Audience | Customer Data Platform | CRM | n/a | 2017 | 2017 | In 2017, The Post and Courier implemented Piano Audience, a Customer Data Platform, to unify subscription and advertising data and centralize audience profiles for commercial teams. The implementation positioned Piano Audience as the central repository for identity resolution and audience segmentation tied to revenue workflows. Piano Audience was configured to deliver behavioral and revenue based segmentation, with Composer driven orchestration used to operationalize segment activation. The implementation leveraged Composer workflows to stitch together rules based and behavioral segments, and Piano Audience served as the profile store for those segments. Integrations connected Piano Audience to Piano Composer and ARI, enabling automated activation of segments into paywall gating and ad targeting processes. Operational scope focused on subscription management and advertising operations, with segmented audiences used by marketing and sales teams to drive monetization. Governance was organized around segment ownership and orchestration rules, with processes established for segment creation, QA, and activation through Composer flows. Workflow restructuring centralized audience governance in order to maintain consistent segment definitions across Composer and ARI activations. Explicit outcomes reported from the deployment include a paywall revenue increase of 57 percent period over period and an increase in ad impressions of approximately 16 percent, showing direct commercial impact tied to Piano Audience driven segmentation and Composer based activation. |
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