List of Piano Audience Customers
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United States
Since 2010, our global team of researchers has been studying Piano Audience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Piano Audience for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Piano Audience for Customer Data Platform include: The Post and Courier, a United States based Media organisation with 500 employees and revenues of $75.0 million, Salt Lake Tribune, a United States based Media organisation with 150 employees and revenues of $15.0 million, Escape Collective, a Australia based Media organisation with 18 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Piano Audience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Piano Audience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Escape Collective | Media | 18 | $3M | Australia | Piano Software | Piano Audience | Customer Data Platform | 2023 | n/a | In 2023 Escape Collective implemented Piano Audience as its Customer Data Platform to support a rapid membership launch. The global audience focused publisher used Piano Activation components Composer, VX, and ID alongside propensity models to build membership acquisition workflows and segmentation within a two month launch window. Piano Audience was configured to provide identity infrastructure, unified audience profiles, and propensity driven segmentation, with Composer used for experience composition and VX for deployment of conversion flows. Propensity models fed segment definitions for targeted membership offers and gating logic, aligning data collection and profile enrichment with activation paths. Operationally the CDP was instrumented across the website and membership product to power content gating, membership checkout triggers, and automated audience activation. The implementation emphasized audience and commercial use cases, enabling editorial and growth teams to iterate on segments and offers using Piano Activation capabilities. Governance and rollout followed a rapid release cadence, with the membership product launched in two months and operational ownership retained by audience and commercial functions. The implementation delivered immediate scale, acquiring 5,000 paying members in the first five days and reaching 1,000,000 page views in a month, outcomes reported in the deployment case study. | |
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Salt Lake Tribune | Media | 150 | $15M | United States | Piano Software | Piano Audience | Customer Data Platform | 2018 | n/a | In 2018, Salt Lake Tribune deployed Piano Audience as a Customer Data Platform to launch and operate its digital subscription model. The implementation used the Piano Audience platform to centralize audience data and real-time analytics to support subscription gating and engagement workflows. Piano Audience was configured for audience segmentation, behavioral analytics, and suspicious activity reporting, combining event level tracking with cohort reporting and automated flags for abusive account patterns. Implemented functional capabilities included subscription orchestration, audience reporting, and account risk detection, which were used to drive conversion and retention workflows. Operational coverage included subscription operations, customer service, and analytics teams, where Piano Audience reporting fed review and conversion processes. The deployment enabled conversion of abusive accounts into over 250 group subscriptions and increased overall revenue through targeted conversion and reporting-driven operational procedures. | |
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The Post and Courier | Media | 500 | $75M | United States | Piano Software | Piano Audience | Customer Data Platform | 2017 | n/a | In 2017, The Post and Courier implemented Piano Audience, a Customer Data Platform, to unify subscription and advertising data and centralize audience profiles for commercial teams. The implementation positioned Piano Audience as the central repository for identity resolution and audience segmentation tied to revenue workflows. Piano Audience was configured to deliver behavioral and revenue based segmentation, with Composer driven orchestration used to operationalize segment activation. The implementation leveraged Composer workflows to stitch together rules based and behavioral segments, and Piano Audience served as the profile store for those segments. Integrations connected Piano Audience to Piano Composer and ARI, enabling automated activation of segments into paywall gating and ad targeting processes. Operational scope focused on subscription management and advertising operations, with segmented audiences used by marketing and sales teams to drive monetization. Governance was organized around segment ownership and orchestration rules, with processes established for segment creation, QA, and activation through Composer flows. Workflow restructuring centralized audience governance in order to maintain consistent segment definitions across Composer and ARI activations. Explicit outcomes reported from the deployment include a paywall revenue increase of 57 percent period over period and an increase in ad impressions of approximately 16 percent, showing direct commercial impact tied to Piano Audience driven segmentation and Composer based activation. |
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