Exeter, EX2 8RU,
United Kingdom
The Purple Company United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Purple Company United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17 The Purple Company United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Purple Company United Kingdom has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2021, AIM PromoServe Business Intelligence Reporting for Analytics and BI in 2007, Cloudinary DAM for Digital Asset Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Purple Company United Kingdom is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , AIM Smarter , Cloudinary or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Purple Company United Kingdom revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Purple Company United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AIM Smarter | Legacy | AIM PromoServe Business Intelligence Reporting | Analytics and BI | Analytics and BI | n/a | 2007 | 2007 |
In 2007, The Purple Company United Kingdom implemented AIM PromoServe Business Intelligence Reporting, Category: . The Purple Company is named on PromoServe marketing materials as a long standing PromoServe customer and the vendor testimonial dated 2022 states the company has used PromoServe for over 15 years. The implementation is explicitly associated with core order to invoice processes and business reporting within AIM PromoServe Business Intelligence Reporting.
Configuration centered on order management and business reporting modules in AIM PromoServe Business Intelligence Reporting, supporting order capture, invoice generation, and operational reporting workflows. For a 17 employee professional services firm, the deployment emphasized compact data models and reporting templates tailored to sales and finance users. The application name AIM PromoServe Business Intelligence Reporting is used in customer materials to describe both transactional processing and business intelligence reporting capabilities.
Operational coverage appears focused on order processing and finance functions at the company level in the United Kingdom, with governance evolving through sustained use rather than a single rollout event. Process ownership and reporting standards are inferred to have stabilized over the long standing relationship described in the testimonial, enabling consistent use of AIM PromoServe Business Intelligence Reporting for routine order and invoicing operations.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudinary | Legacy | Cloudinary DAM | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Governance, Risk and Compliance | TRM |
|
2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
|
2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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