The RealReal
55 Francisco Street Suite 600,
San Francisco, 94133, CA,
United States
San Francisco, 94133, CA,
United States
1 855-435-5893
Retail
The RealReal Technographics
The RealReal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The RealReal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3468 The RealReal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The RealReal has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Onit SimpleLegal for Legal Practice Management in 2016, Sift Science Digital Trust Platform for ML and Data Science Platforms in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The RealReal is running and its propensity to invest more and deepen its relationship with Intuit , Oracle , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The RealReal revenues, which have grown to $603.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The RealReal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The RealReal Tech Stack and Enterprise Applications
The RealReal ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, The RealReal implemented Intuit Quickbooks Enterprise to centralize core accounting and financial reporting across its retail operations. The deployment positioned Intuit Quickbooks Enterprise as an ERP Financial platform, consolidating general ledger, accounts payable, accounts receivable, invoicing, inventory valuation, and financial reporting workflows into a single financial system. Configuration work emphasized chart of accounts standardization and advanced reporting configuration to align retail transaction flows with corporate finance requirements.
The implementation targeted the finance and accounting functions, focusing on month-end close orchestration, accounts reconciliation, and transaction-level auditability while assuming staff with strong Microsoft Office skills and QuickBooks proficiency. Governance measures included role-based access controls, user permission schemes, and standardized close checklists to enforce consistent workflows across sites. Training and role configuration prioritized QuickBooks skillsets and Excel-based financial analysis to support ongoing operations and internal reporting.
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ERP Financial | ERP |
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2018 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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The RealReal ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Onit | Legacy | Onit SimpleLegal | Legal Practice Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 The RealReal implemented Onit SimpleLegal as its Legal Practice Management platform, deploying the application to centralize matter intake and budget workflows within the corporate legal function. Onit SimpleLegal served as the primary matter and budget management platform for the in-house legal team and was positioned to standardize legal vendor interactions and accrual reporting workflows.
Configuration of Onit SimpleLegal focused on matter management, budget request and approval workflows, legal billing intake and vendor billing guidelines, subpoena and litigation tracking, and record keeping for fleet and compliance matters. The implementation included role-based administration with a Project Administrator and Implementation Manager responsible for system configuration, matter taxonomy, and financial workflow rules to support reporting to Finance and Accounting.
The deployment integrated with CounselGo for managing budget requests and operated alongside Concord, the company contract management system, with the SimpleLegal deployment administered in coordination with Concord to maintain contract and matter linkage. Operational coverage extended across Legal, Finance and Accounting, Customer Service, and Consignor Relations, with processes also supporting business license and permit management for the companys 21 store locations.
Governance changes introduced during the rollout included creation of Legal Billing Guidelines for outside counsel, designation of a chief administrator for Concord and Onit SimpleLegal, and formalized liaison responsibilities between outside counsel and internal stakeholders. The implementation also codified subpoena management procedures and accrual reporting touchpoints with Finance to ensure consistent legal vendor expense capture.
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The RealReal AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2019 | 2019 |
In 2019, The RealReal implemented Sift Science Digital Trust Platform on its website. The deployment places Sift Science Digital Trust Platform within the ML and Data Science Platforms category to capture behavioral telemetry and enable model driven risk scoring and fraud detection workflows.
Site level instrumentation was configured to collect event streams, device and session signals, and user behavioral attributes, feeding real time scoring and rule orchestration capabilities. Operational coverage centers on fraud operations, checkout protection, and account security, with governance routed through risk and fraud teams to calibrate detection thresholds and manage review workflows.
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The RealReal AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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The RealReal Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2014 | 2014 |
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The RealReal Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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The RealReal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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The RealReal ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2022 | 2022 |
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The RealReal PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2023 | 2023 |
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The RealReal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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The RealReal CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EMM / MDM / MAM | CyberSecurity |
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2020 | 2020 |
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Endpoint Detection and Response (EDR), EMM / MDM / MAM | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The RealReal
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The RealReal Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The RealReal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The RealReal digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The RealReal Technographics
The RealReal is a Retail organization based in United States,
with around 3468 employees and annual revenues of $603.0 million.
The RealReal operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Onit SimpleLegal and Sift Science Digital Trust Platform,
covering areas like ERP Financial, Legal Practice Management and ML and Data Science Platforms.
The RealReal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Onit and Sift Science.
The RealReal recently adopted applications including
PubMatic in 2023, Index Exchange in 2023 and Postie in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The RealReal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The RealReal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The RealReal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.