The Shilla Duty Free Shop Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The Shilla Duty Free Shop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 The Shilla Duty Free Shop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Shilla Duty Free Shop has purchased the following applications: SAP Commerce Cloud (ex Hybris) for eCommerce in 2016, Dynatrace APM for Application Performance Management in 2016, Quantil CDN360 for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Shilla Duty Free Shop is running and its propensity to invest more and deepen its relationship with SAP , Dynatrace , Quantil or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Shilla Duty Free Shop revenues, which have grown to $2.50 billion in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Shilla Duty Free Shop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

The Shilla Duty Free has positioned itself as Korea’s leading travel retailer by offering quality merchandise from over 500 world famous brands in fashion, jewelry, cosmetics, perfumes, watches, etc. The Shilla Duty Free offers a “one-stop” shopping experience at Incheon International Airport ranging from cosmetics & perfumes to liquor, tobacco, and fashion. The recent opening of its first overseas downtown duty free store in Phuket, Thailand, reinforces The Shilla Duty Free’s commitment to global expansion.

Scope and Challenges

After suffering from many problems including slow performance and lack of extensibility, The Shilla Duty Free adopted SAP Commerce to lower the total cost of ownership and launch an extensible platform on which their ambitious digital strategy can be executed.

Outcome and Implications

Since going live on SAP Commerce, their online revenue has been on the rise and customer feedback has improved dramatically. 

Resolution of the implementation:

• Seamless inventory management across online and offline channels

• Easy rollout for new sites and stores

• Fast performance with a high level of robustnessResolution

• Seamless inventory management across online and offline channels

• Easy rollout for new sites and stores

• Fast performance with a high level of robustness

Quotes

“I am very proud that the SAP Commerce solution has contributed greatly to the sales growth of our online shop in recent years.” -said Hanjoon Do, Vice President, Online Division, at Hotel Shilla