The Shilla Duty Free Shop Digital Transformation Initiatives

About the Customer

The Shilla Duty Free has positioned itself as Korea’s leading travel retailer by offering quality merchandise from over 500 world famous brands in fashion, jewelry, cosmetics, perfumes, watches, etc. The Shilla Duty Free offers a “one-stop” shopping experience at Incheon International Airport ranging from cosmetics & perfumes to liquor, tobacco, and fashion. The recent opening of its first overseas downtown duty free store in Phuket, Thailand, reinforces The Shilla Duty Free’s commitment to global expansion.

Scope and Challenges

After suffering from many problems including slow performance and lack of extensibility, The Shilla Duty Free adopted SAP Commerce to lower the total cost of ownership and launch an extensible platform on which their ambitious digital strategy can be executed.

Outcome and Implications

Since going live on SAP Commerce, their online revenue has been on the rise and customer feedback has improved dramatically. 

Resolution of the implementation:

• Seamless inventory management across online and offline channels

• Easy rollout for new sites and stores

• Fast performance with a high level of robustnessResolution

• Seamless inventory management across online and offline channels

• Easy rollout for new sites and stores

• Fast performance with a high level of robustness

Quotes

“I am very proud that the SAP Commerce solution has contributed greatly to the sales growth of our online shop in recent years.” -said Hanjoon Do, Vice President, Online Division, at Hotel Shilla


249, Dongho-ro, Jung-gu
Seoul, x , x
South Korea
82-2-2639-6000
https://www.shilladfs.com/
Industry Employees Revenue
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Enterprise Software & Cloud Applications Purchased by The Shilla Duty Free Shop


Category SubCategory Vendor Old Product New Product Function Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at The Shilla Duty Free Shop


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