Columbus, 43215, OH,
United States
The Shipyard Technographics
The Shipyard Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Shipyard and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 The Shipyard employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Shipyard has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Rocket.chat for Chatbots and Conversational AI in 2019, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Shipyard is running and its propensity to invest more and deepen its relationship with Oracle , Rocket.chat , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Shipyard revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Shipyard intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Shipyard Tech Stack and Enterprise Applications
The Shipyard ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, The Shipyard implemented Oracle NetSuite ERP to centralize and standardize financial operations across its multi-discipline marketing agency and multiple offices. The project targeted the ERP Financial suite in a SaaS product environment and designated a NetSuite Administrator to manage configuration and operational support.
Configuration focused on NetSuite Financials capabilities, automation of core accounting workflows, and data scrubbing as part of initial data onboarding. Teams created data governance protocols to maintain master data quality and to support consistent financial and operational reporting. The implementation included development and documentation of business policies used by the shared services Finance and HR group.
Integration of Salesforce CRM with NetSuite was implemented to link customer and transactional activity with financial records, aligning advertising and marketing processes with finance workflows. Operational scope covered Finance, HR, Advertising, and Marketing functions across multiple offices, reflecting a deployment across functions rather than a single departmental rollout. Ongoing administration was assigned to a NetSuite Administrator who managed configuration, reporting, and governance updates.
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The Shipyard AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, The Shipyard implemented Rocket.chat as an embedded conversational interface on its public website. The Shipyard deployed Rocket.chat to establish a web-facing presence under its Chatbots and Conversational AI capabilities, providing an always-on messaging channel for external audiences.
Rocket.chat was configured to deliver a web-embedded chat client and conversational UI supporting live chat, automated responses, message threading, and presence awareness consistent with Chatbots and Conversational AI functional expectations. Configuration work emphasized widget embedding, session persistence for returning visitors, and conversational routing to internal teams, aligning the Rocket.chat deployment with customer support and marketing functions.
Operational scope is focused on the public website for customer-facing engagement, with internal access by support agents and content teams for ongoing conversation management. Governance centered on channel configuration, role based agent access, and handoff workflows between automated replies and human responders, positioning Rocket.chat to serve as the primary Chatbots and Conversational AI touchpoint for The Shipyard.
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The Shipyard Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, The Shipyard implemented Zoom for Audio Video and Web Conferencing. The Shipyard is a United States based media firm with approximately 150 employees and deployed Zoom as its primary platform for synchronous collaboration and client-facing virtual meetings.
The deployment centered on core Zoom capabilities, including scheduled video meetings, webinar style sessions, screen sharing, and cloud recording, with tenant level administration and standardized meeting templates configured to support production and creative workflows. Account provisioning, user role assignments, and meeting policy settings were applied to enforce security and meeting controls across the organization.
The Shipyard embedded Zoom on their website to surface meeting links and client booking widgets, connecting public scheduling flows to internal Zoom sessions. Operational governance was centralized through a single administrative tenant, enabling organization wide access control and meeting policy enforcement while supporting both internal collaboration and external client engagement.
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Collaboration | Collaboration |
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2017 | 2017 |
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The Shipyard Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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The Shipyard eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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The Shipyard CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2015 | 2015 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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The Shipyard IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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The Shipyard CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at The Shipyard
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Shipyard Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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