Stoughton, 2072, MA,
United States
The Wedding Outlet Technographics
The Wedding Outlet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Wedding Outlet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 The Wedding Outlet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Wedding Outlet has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2011, Oracle NetSuite Commerce for eCommerce in 2020, Oracle NetSuite CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Wedding Outlet is running and its propensity to invest more and deepen its relationship with LivePerson , Oracle , Barilliance or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Wedding Outlet revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Wedding Outlet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Wedding Outlet Tech Stack and Enterprise Applications
The Wedding Outlet AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2011 | 2011 |
In 2011 The Wedding Outlet implemented LivePerson Conversational Cloud on its website to introduce customer-facing chat capabilities. The Wedding Outlet LivePerson Conversational Cloud deployment operates in the Chatbots and Conversational AI layer to support customer service and online sales workflows on the public website.
The implementation centers on a web embedded LivePerson Conversational Cloud widget, configured for automated conversational workflows, scripted responses, session routing and hand off to human agents, and basic engagement reporting. Configuration and content management are handled by a small internal retail team, with iterative updates to conversational scripts and agent routing rules to align with e-commerce and support use cases.
|
The Wedding Outlet eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, The Wedding Outlet implemented Oracle NetSuite Commerce for eCommerce to power its public-facing storefront and online sales on the company website. The deployment is focused on site-level commerce functions, providing the small retailer with a unified platform for product presentation, shopping cart and checkout workflows, and order capture tied to its online catalog.
Oracle NetSuite Commerce implementation includes category-aligned capabilities such as catalog and SKU management, merchandising controls, pricing and promotions configuration, responsive storefront content management, shopping cart and checkout orchestration, tax and payment processing capabilities, and order management modules. The Wedding Outlet uses Oracle NetSuite Commerce to centralize product information and to manage online order lifecycle activities consistent with typical eCommerce operational workflows.
Operational ownership and governance are proportionate to the company size, with the platform serving merchandising, customer service, and order fulfillment activities for the website. Administration and content updates are managed through the Oracle NetSuite Commerce console, enabling a small internal team to control catalog updates, inventory adjustments, and order status workflows while maintaining the live storefront.
|
|
|
|
|
eCommerce | eCommerce |
|
2011 | 2011 |
|
|
|
|
|
eCommerce | eCommerce |
|
2011 | 2011 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2011 | 2011 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2016 | 2016 |
|
The Wedding Outlet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, The Wedding Outlet deployed Oracle NetSuite CRM as a cloud-hosted CRM to manage customer interactions originating from its website. Oracle NetSuite CRM was embedded on theweddingoutlet.com to capture inbound leads, create contact records, and maintain centralized customer profiles for a small retail operation.
Deployment emphasized core CRM capabilities including contact management, lead capture, opportunity tracking and sales pipeline configuration, sized for a 10 person retail team. Operational coverage included sales and customer service workflows, with governance centralized through a single administrative configuration, use of email templates and record-level segmentation to support order follow up and ongoing customer communication via the website.
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
The Wedding Outlet PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
The Wedding Outlet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2011 | 2011 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at The Wedding Outlet
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President and Chief Operating Officer | CXO | Finance | ||||
| Marketing | CXO | Marketing |
Apps Being Evaluated by The Wedding Outlet Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||