TheBlaze
TheBlaze Technographics
TheBlaze Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TheBlaze and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 TheBlaze employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TheBlaze has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, GumGum for Artificial Intelligence Marketing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TheBlaze is running and its propensity to invest more and deepen its relationship with Intuit , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TheBlaze revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TheBlaze intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TheBlaze Tech Stack and Enterprise Applications
TheBlaze ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, TheBlaze implemented Intuit Quickbooks Enterprise as its ERP Financial solution for corporate finance and accounting. The deployment centralized core financial modules within Intuit Quickbooks Enterprise including general ledger, accounts payable, accounts receivable, inventory control and financial reporting, with configuration focused on chart of accounts structure, role‑based access and period close workflows.
Operational coverage concentrated on the finance and accounting teams at TheBlaze, supporting billing, payroll and month‑end close processes while aligning with existing business workflows. Governance emphasized user roles, approval workflows and master data controls, with a phased rollout to accounting users and ongoing configuration to align reporting and compliance needs; the company also noted familiarity with Sage 100, Broadway Systems, Sugar CRM and/or QuickBooks as a hiring preference, reflecting adjacent system knowledge in the environment rather than explicit technical integrations.
|
TheBlaze AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, TheBlaze implemented GumGum on its website. TheBlaze deployed GumGum as an Artificial Intelligence Marketing solution to instrument on-site contextual advertising and attention analytics. The implementation uses client-side tag scripts embedded across pages to enable page-level contextual targeting, viewability measurement, and attention signal collection, capabilities typical of the Artificial Intelligence Marketing category. GumGum is configured to classify page content and surface contextual segments for ad delivery.
Operational coverage is site wide on theblaze.com, where the deployment impacts advertising operations and editorial workflows by providing contextual taxonomy and attention metrics for campaign targeting and creative placement. Configuration and rollout activities focus on tag management, context taxonomy mapping, creative placement mapping, and consent aware script deployment, with governance coordinated between ad operations and site engineering. The implementation positions TheBlaze GumGum Artificial Intelligence Marketing connection as a site level advertising instrumentation layer.
|
TheBlaze Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, TheBlaze deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation is referenced on the company website and delivers core cloud-native services typical of the Collaboration category, including enterprise email, shared calendaring, Drive storage, and real-time document and spreadsheet editing. Google Workspace (Formerly Google G-Suite) is positioned to centralize internal communications and content collaboration across the organization.
Operational configuration emphasizes support for editorial and production workflows, with user accounts and shared drives aligned to newsroom, production, marketing, and corporate functions to enable coordinated content creation and publishing. The deployment relies on standard Collaboration capabilities such as centralized mailboxes, role-aware access to shared resources, and collaborative document workflows to support day-to-day editorial operations and cross-team coordination.
|
|
 |
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
TheBlaze Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2016 | 2016 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2020 | 2020 |
|
TheBlaze eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Shipping Management | eCommerce |
|
2024 | 2024 |
|
TheBlaze CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2012 | 2012 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2012 | 2012 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2010 | 2010 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
TheBlaze ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2011 | 2011 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
TheBlaze PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2019 | 2019 |
|
TheBlaze IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2011 | 2011 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
TheBlaze CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at TheBlaze
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
President, Business Development | CXO | Finance | |
|
|
|
Chief Financial Officer | CXO | Finance | |
|
|
|
Executive Vice President of Sales | VP | Finance | |
|
|
|
Senior Vice President Technology | VP | IT | |
|
Apps Being Evaluated by TheBlaze Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TheBlaze IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TheBlaze digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD TheBlaze Technographics
TheBlaze is a Media organization based in United States,
with around 170 employees and annual revenues of $20.0 million.
TheBlaze operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
TheBlaze has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, GumGum and Google.
TheBlaze recently adopted applications including
USPS Click-N-Ship in 2024, comScore Activation in 2021 and Freshservice in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TheBlaze’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TheBlaze’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TheBlaze technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.