thePlatform
1000 Second Ave Suite 1000,
Seattle, 98104, WA,
United States
Seattle, 98104, WA,
United States
1 206-436-7900
Communications
thePlatform Technographics
thePlatform Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by thePlatform and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 thePlatform employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that thePlatform has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Salesforce Pardot for Marketing Automation in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems thePlatform is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing thePlatform revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for thePlatform intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
thePlatform Tech Stack and Enterprise Applications
thePlatform ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 thePlatform deployed Oracle NetSuite ERP as its ERP Financial solution. The implementation targeted the companys finance and accounting functions for the communications firm of approximately 250 employees, centralizing financial control under Oracle NetSuite ERP and establishing a single source of truth for transactional finance data. Configuration focused on core ERP Financial capabilities including general ledger, accounts payable, accounts receivable, cash management, revenue recognition workflows, and financial reporting, with role based access and configurable approval workflows aligned to corporate accounting policies.
The deployment adhered to a SaaS tenant architecture typical for NetSuite, emphasizing configuration over customization, modular activation of financial modules, and workflow automation for month end close and invoice-to-cash processes. Governance centered on finance led change controls, standardized chart of accounts and period close procedures, and user role segregation to support internal controls and auditability across the finance organization.
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thePlatform Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, thePlatform deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution on the company website. The deployment exposes Cisco Webex Meetings in public site workflows to support live customer meetings and scheduled virtual sessions, while also supporting internal collaboration needs for thePlatform, a 250 person communications firm based in the United States. ThePlatform Cisco Webex Meetings Audio Video and Web Conferencing supports corporate communications and customer engagement functions through web-accessible meeting capabilities.
Architecturally the implementation connects website front-end meeting entry points to Cisco Webex Meetings cloud conferencing services, using embedded join flows and browser-based join capabilities typical of the product. Functional capabilities implemented include audio and video conferencing, screen sharing, meeting scheduling, and browser join without client install, with administrative controls provisioned through the Cisco Webex Meetings management interface. Operational governance focuses on meeting access controls and session moderation for customer-facing sessions and internal meetings, and configuration is maintained alongside thePlatform website content and authentication flows.
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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thePlatform CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, thePlatform deployed Salesforce Pardot on their website to provide Marketing Automation capabilities for digital lead capture and campaign orchestration. The implementation positioned Salesforce Pardot as the primary Marketing Automation application for web-sourced prospect engagement and campaign tracking.
Implementation concentrated on embedding Pardot tracking code across thePlatform.com, creating landing pages and web forms, and configuring email automation, lead scoring, segmentation, and progressive profiling within Salesforce Pardot. Standard Marketing Automation functional modules including campaign tracking, prospect lifecycle automation, autoresponders, and reporting were configured to convert site interactions into actionable prospect records.
Operational ownership was assigned to the marketing organization, which managed campaign configuration, content templates, and prospect scoring rules, and established processes for inbound lead qualification and handoff to sales and account teams. Governance emphasized centralized campaign taxonomy and asset version control to ensure consistent tracking and attribution across the website.
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thePlatform IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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thePlatform CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at thePlatform
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Co-CEO | CXO | Finance | |
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Co-CEO | CXO | Finance | |
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Co-Founder & CTO | CXO | Finance | |
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Apps Being Evaluated by thePlatform Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from thePlatform IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the thePlatform digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD thePlatform Technographics
thePlatform is a Communications organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
thePlatform operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Cisco Webex Meetings and Salesforce Pardot,
covering areas like ERP Financial, Audio Video and Web Conferencing and Marketing Automation.
thePlatform has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and Salesforce.
thePlatform recently adopted applications including
Google Cloud Platform (GCP) in 2021, Cisco Webex Meetings in 2020 and Fortra Agari Phishing Defense in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of thePlatform’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates thePlatform’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete thePlatform technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.