ThinkMarkets UK
2 Copthall Avenue,
London, EC2R 7DA,
United Kingdom
London, EC2R 7DA,
United Kingdom
44 20 3514 2374
Professional Services
ThinkMarkets UK Technographics
ThinkMarkets UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ThinkMarkets UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 ThinkMarkets UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ThinkMarkets UK has purchased the following applications: Infor SunSystems for ERP Financial in 2014, FreeWheel Demandsuite for Agency Management in 2024, Zendesk Chat for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ThinkMarkets UK is running and its propensity to invest more and deepen its relationship with Infor , FreeWheel, A Comcast Company , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ThinkMarkets UK revenues, which have grown to $28.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ThinkMarkets UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ThinkMarkets UK Tech Stack and Enterprise Applications
ThinkMarkets UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, ThinkMarkets UK implemented Infor SunSystems, deploying Infor SunSystems as its core accounting engine within the ERP Financial category. Operational notes record that ThinkMarkets UK processed journals on both QuickBooks and SunSystems, indicating a coexistence of desktop accounting entry and a centralized SunSystems ledger for consolidated financial processing.
The Infor SunSystems implementation focused on canonical ERP Financial capabilities, including general ledger configuration, batch journal processing, accounts payable and receivable ledgers, multicurrency transactional support, and a standardized chart of accounts. Configuration emphasized automated journal posting routines, approval workflows for journal entries, and ledger-level controls consistent with commercial accounting operations.
Integration and operational coverage centered on the finance and accounting function across the UK entity, with journal data flowing between QuickBooks entry processes and the Infor SunSystems master ledger. Governance changes included centralized journal processing and role based access controls, with audit trails and month end orchestration governed inside Infor SunSystems to support structured financial close workflows.
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ThinkMarkets UK ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, ThinkMarkets UK deployed FreeWheel Demandsuite on their website as part of an Agency Management initiative focused on web ad monetization. The FreeWheel Demandsuite deployment is implemented at the site delivery layer to orchestrate programmatic demand and manage ad inventory across ThinkMarkets UK digital properties. FreeWheel Demandsuite is configured to support campaign lifecycle management, inventory controls, demand prioritization, and consolidated reporting to inform monetization decisions. The implementation reflects Agency Management functional patterns for publishers and advertiser-facing campaign orchestration.
Operational ownership is centered in digital marketing and ad operations teams, with governance structured around centralized campaign setup, approval workflows, and measurement controls. Integrations are focused on the public website delivery and analytics instrumentation indicated by the source, with the solution operating as the primary Agency Management platform for online ad operations. Rollout and configuration emphasize consistent campaign configuration, demand-side orchestration, and unified reporting to support site-level ad management and revenue operations.
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ThinkMarkets UK AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, ThinkMarkets UK deployed Zendesk Chat on its website. The deployment used Zendesk Chat as a web-based real-time customer engagement tool, classified under Chatbots and Conversational AI, to handle inbound client inquiries and live support on its primary site.
The implementation configured the Zendesk Chat web widget for proactive invitations, session transcripts, canned responses, and agent routing to a central support console. Standard chat management features such as visitor tracking, chat history, and queue management were enabled to align with typical Chatbots and Conversational AI workflows, supporting real-time agent to customer interactions.
Operational scope covered the public United Kingdom website and front-line customer service teams, with agents interacting through the hosted agent interface rather than on-premise middleware. No external integrations were specified in the provided source context, so the implementation focused on the web widget and cloud hosted agent console as the primary architecture.
Governance included administrative controls for agent access, chat routing rules, and transcript retention settings, and the rollout emphasized agent configuration and scripting to standardize responses. Training and operational processes were adjusted to incorporate live chat handling into existing customer support workflows.
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ThinkMarkets UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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ThinkMarkets UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2015 | 2015 |
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ThinkMarkets UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics, Data Management Platform | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ThinkMarkets UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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ThinkMarkets UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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ThinkMarkets UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ThinkMarkets UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Managing Director | Director | Finance | |
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Financial Controller | Director | Finance | |
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CEO | CXO | Finance | |
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Apps Being Evaluated by ThinkMarkets UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ThinkMarkets UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ThinkMarkets UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ThinkMarkets UK Technographics
ThinkMarkets UK is a Professional Services organization based in United Kingdom,
with around 200 employees and annual revenues of $28.0 million.
ThinkMarkets UK operates a diverse technology stack with applications such as
Infor SunSystems, FreeWheel Demandsuite and Zendesk Chat,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
ThinkMarkets UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, FreeWheel, A Comcast Company and Zendesk.
ThinkMarkets UK recently adopted applications including
FreeWheel Demandsuite in 2024, Teads Platform in 2024 and Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ThinkMarkets UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ThinkMarkets UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ThinkMarkets UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.