Thirty-One Gifts
3425 Morse Crossing,
Columbus, 43219, OH,
United States
Columbus, 43219, OH,
United States
1 614-414-4300
Retail
Thirty-One Gifts Technographics
Thirty-One Gifts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thirty-One Gifts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Thirty-One Gifts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thirty-One Gifts has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2012, FullStory for Customer Experience in 2021, Cloudqa for Test Automation Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thirty-One Gifts is running and its propensity to invest more and deepen its relationship with MicroStrategy , FullStory , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thirty-One Gifts revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thirty-One Gifts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thirty-One Gifts Tech Stack and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2012 | 2018 |
Thirty-One Gifts implemented MicroStrategy ONE Analytics in 2012 to centralize its reporting and analytics capabilities under an enterprise MicroStrategy environment. The MicroStrategy ONE Analytics deployment is classified as Analytics and BI and focused on delivering report, document, dashboard and mobile application content to support the companys Business Intelligence layer.
Operational execution was led by the internal Business Intelligence MicroStrategy team, with responsibilities spanning report and dashboard development, mobile app development, schema design, system administration and security. Configuration work included schema modeling and security role configuration for MicroStrategy ONE Analytics, while governance was operationalized through BI team administration and security controls to manage content deployment and system maintenance. The implementation narrative emphasizes sustained in-house ownership of analytics development, administration and security stewardship within Thirty-One Gifts.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Thirty-One Gifts deployed FullStory on its public e-commerce website to capture detailed digital behavior as part of its Customer Experience efforts. The implementation focused on instrumenting core commerce pages to provide session-level visibility into product browsing, checkout and account flows.
FullStory was configured to deliver session replay and event-level analytics, including click tracking, heatmap style behavioral analysis, funnel visualization and user journey reconstruction, aligning with standard Customer Experience capabilities. Configuration work emphasized DOM event instrumentation and custom event definitions to surface behavioral signals to product and UX teams.
Operational coverage centered on the Thirty-One Gifts website and supported e-commerce, product management, UX research and customer support use cases. Governance included centralized controls for data capture and privacy settings, with captured sessions used to reproduce issues and inform UX remediation workflows.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Statnetics | Legacy | Cloudqa | Test Automation Platform | PaaS | n/a | 2019 | 2019 |
In 2019, Thirty-One Gifts deployed Cloudqa as a Test Automation Platform to automate regression testing for its e-commerce application across Customer, Consultant, and Employee user types in the United States. The implementation targeted critical checkout and cart flows, with Cloudqa positioned to reduce manual regression effort and protect customer purchase journeys.
The deployment centered on cross environment, cross browser regression suites and functional regression test packs that exercise role specific scenarios and end to end cart and checkout workflows. Configuration included scheduled and on demand test runs, scripted functional regression coverage, and inferred environment monitoring to validate staging and production like conditions.
Cloudqa was integrated into Agile development workflows, with test execution and regression cycles aligned to sprints and quality gates, improving coordination among QA, engineering, product, and e-commerce operations teams. Operational scope was focused on the United States e-commerce site, where test suites covered Customer, Consultant, and Employee interactions across browsers.
Governance shifted toward centralized regression suite ownership and maintenance within QA, with test artifacts and execution cadence embedded in Agile sprint processes. The implementation significantly reduced manual regression effort and protected critical flows such as cart and checkout, reflecting Cloudqa use as a Test Automation Platform for Thirty-One Gifts e-commerce QA.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Thirty-One Gifts
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| No data found | ||||||
Apps Being Evaluated by Thirty-One Gifts Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thirty-One Gifts IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thirty-One Gifts digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thirty-One Gifts Technographics
Thirty-One Gifts is a Retail organization based in United States,
with around 8000 employees and annual revenues of $500.0 million.
Thirty-One Gifts operates a diverse technology stack with applications such as
MicroStrategy ONE Analytics, FullStory and Cloudqa,
covering areas like Analytics and BI, Customer Experience and Test Automation Platform.
Thirty-One Gifts has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MicroStrategy, FullStory and Statnetics.
Thirty-One Gifts recently adopted applications including
FullStory in 2021, Xandr Invest (ex AppNexus DSP) in 2021 and Salesforce Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thirty-One Gifts’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thirty-One Gifts’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thirty-One Gifts technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.