Thrasio Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Thrasio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Thrasio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thrasio has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Zendesk for Employee Service EX for Employee Experience in 2023, Zoom for Audio Video and Web Conferencing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thrasio is running and its propensity to invest more and deepen its relationship with Oracle , Zendesk , Assembled or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thrasio revenues, which have grown to $202.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thrasio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk for Employee Service EX | Employee Experience | HCM | n/a | 2023 | 2023 |
In 2023, Thrasio implemented Zendesk for Employee Service EX to centralize employee-facing case management for its Listing Support operations team, aligning the deployment with its Employee Experience goals. The rollout targeted internal Listing Support operations and used Zendesk professional services to design automation and AI learning plans that guided configuration and change management.
The implementation configured Zendesk for Employee Service EX as a cloud hosted, centralized ticketing and workflow automation platform, with case management, automated routing, prioritization, and AI learning plan capabilities explicitly implemented to streamline Listing Support operational workflows. Functional configuration emphasized automation rules and AI driven learning plans to reduce manual triage and enable standardized responses for listing related issues.
Integrations were implemented at a systems level to connect Zendesk ticket flows with Listing Support operational workflows and internal sources of employee requests, enabling automated case creation and routing into the Listing Support queue. Operational coverage remained focused on the Listing Support operations team, with the Employee Experience platform serving as the single system of record for listing related employee inquiries and operational handoffs.
Governance and rollout were executed in 2023 with Zendesk professional services supporting automation design and AI training governance, and internal process changes to support automated workflows and case lifecycle management. Outcomes documented in the case study include a reduction in response time from 97.5 hours to 1.7 hours and an increase in efficiency of approximately 289 percent, reflecting the impact on Listing Support operations.
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Workforce Management | HCM |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Analytics, Call Tracking and Recording | CRM |
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2024 | 2024 |
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Customer Analytics, Call Tracking and Recording | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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