Thrive Market
5340 Alla Rd Suite 105,
Los Angeles, 90066, CA,
United States
Los Angeles, 90066, CA,
United States
1 866-419-2174
Retail
Thrive Market Technographics
Thrive Market Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thrive Market and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Thrive Market employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thrive Market has purchased the following applications: RELEX Demand Planning for Demand Forecasting and Planning in 2020, Amplitude CDP for Customer Data Platform in 2022, RangeMe for Sourcing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thrive Market is running and its propensity to invest more and deepen its relationship with RELEX Solutions , Koerber AG , Amplitude or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thrive Market revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thrive Market intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thrive Market Tech Stack and Enterprise Applications
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RELEX Solutions | Legacy | RELEX Demand Planning | Demand Forecasting and Planning | SCM | n/a | 2020 | 2021 |
In 2020, Thrive Market implemented RELEX Demand Planning to improve demand forecasting and automated replenishment. RELEX Demand Planning functions as the company’s Demand Forecasting and Planning solution, supporting supply planning across the US-based online grocer’s assortment and operational teams.
The implementation established a formal demand planning function after a period of buying against short-term historical windows and manual Excel processes, scaling to cover roughly 6,000 SKUs and day-to-day variability. Configuration emphasized a daily forecasting cadence and automated replenishment workflows, with the RELEX business rules engine exposed so planners could inspect and modify calculations and logic directly, enabling repeatable forecast adjustments and exception handling.
Operational scope centered on the supply planning organization responsible for more than 400 vendors, where rollout prioritized rapid onboarding and process change to rely on structured forecasts rather than manual history-based buys. Outcomes reported by Thrive Market include a significant improvement in forecast accuracy compared with prior practice and a substantial reduction in the time the supply planning team spent processing vendor plans.
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Warehouse Management | SCM |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amplitude | Legacy | Amplitude CDP | Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, Thrive Market implemented Amplitude CDP, Apps Category "" to build a 360-degree view of members for product and marketing teams. The deployment targeted 1:1 personalization and supported efforts to increase customer lifetime value across North America.
The implementation leveraged Amplitude CDP's integrated analytics to drive audience discovery and activation, constructing unified member profiles and identity resolution to support segmentation and personalized experiences. Configuration emphasized analytics-led audience definitions and activation pipelines used by product and marketing for experimentation and targeted messaging.
Thrive Market's Amplitude CDP deployment was listed among Amplitude's early-access CDP customers in May 2022, indicating early adoption of Amplitude's audience activation capabilities. Operational scope centered on product and marketing functions in North America, with governance oriented around analytics-driven audience stewardship and activation workflows.
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RangeMe | Legacy | RangeMe | Sourcing | Procurement | n/a | 2019 | 2019 |
In 2019, Thrive Market implemented RangeMe to support its private label sourcing and product innovation workflows. Thrive Market implemented RangeMe in 2019 as a Sourcing application used by the product innovation and buying teams led by Senior Food Product Innovator Erin Shulman, focusing on food categories within the Thrive Market Brand private label program.
RangeMe is used as a discovery and supplier profile platform to surface new brands, trending products, and supplier capabilities relevant to the Wellness Champion customer. Functional capabilities used include product discovery and trend signals, buyer digest email alerts for new and trending brands, supplier profile fields that capture certifications and private label experience, and product format information such as pouch, jar, or can that informs ecommerce packaging decisions.
Operational scope centers on the Thrive Market product innovation and buying teams, covering multiple food subcategories including frozen, GAP certified meat and seafood, and non-food product streams, with sourcing decisions informed by a membership base concentrated in the Midwest. Business functions impacted include product innovation, category buying, private label development, and supplier qualification, with specific sourcing governance enforced through certification checks and volume expectation reviews.
Governance and process changes are explicit in sourcing criteria, starting with Non-GMO Project Verified as a baseline requirement and extending to clean label standards, certification verification, and disclosure of private label history on supplier profiles. RangeMe usage is positioned to help Thrive Market continue to source trending health and wellness products on RangeMe and grow its private label program by identifying suppliers capable of meeting certification, format versatility, and volume requirements.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Thrive Market
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Thrive Market Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thrive Market IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thrive Market digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thrive Market Technographics
Thrive Market is a Retail organization based in United States,
with around 500 employees and annual revenues of $70.0 million.
Thrive Market operates a diverse technology stack with applications such as
RELEX Demand Planning, Amplitude CDP and RangeMe,
covering areas like Demand Forecasting and Planning, Customer Data Platform and Sourcing.
Thrive Market has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as RELEX Solutions, Amplitude and RangeMe.
Thrive Market recently adopted applications including
Lumen Cloud (ex CenturyLink) in 2023, Lumen CDN in 2023 and Amplitude CDP in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thrive Market’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thrive Market’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thrive Market technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.