AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Thule Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics AX ERP Financial ERP Financial Management Columbus 2014 2014
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Chat (formerly Salesforce Live Agent) Chatbots and Conversational AI AI-Powered Application n/a 2023 2023
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
To-Increase Legacy To-Increase Data Collection Studio Analytics and BI Analytics and BI n/a 2014 2014
In 2014, Thule implemented To-Increase Data Collection Studio to strengthen operational data capture within its Supply Chain Solutions for Microsoft Dynamics AX, aligning captured telemetry with Analytics and BI reporting needs. The deployment was positioned to feed structured collection events into reporting and analysis pipelines, using the To-Increase Data Collection Studio as the primary capture layer for warehouse and supply chain transactions. The implementation concentrated on data collection and processing capabilities typical of Data Collection Studio, including barcode scanning driven transaction capture, transaction staging and batching, validation rules applied at capture, and mapping of collected events to Microsoft Dynamics AX transaction structures. Configuration work emphasized reusable collection templates and data validation logic to ensure consistent inventory and movement records were created before posting to ERP. Integration was explicitly with Microsoft Dynamics AX, with To-Increase Data Collection Studio used to stage inbound transactions, record warehouse movements, and enable inventory reconciliation workflows inside AX. Operational scope targeted supply chain and warehouse functions across Thule manufacturing and distribution operations, consolidating event-level capture for downstream Analytics and BI uses. Governance and process adjustments focused on establishing event definition controls, centralized master data validation, and release management for collection templates to ensure consistent transaction flows into Dynamics AX. Operational teams in warehouse and supply chain were aligned to scan-driven workflows and change control for collection configurations, securing data consistency for Analytics and BI consumption.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2023 2023
Collaboration Collaboration 2019 2019
Collaboration Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2011 2011
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2022 2022
Sales Automation, CRM, Sales Engagement CRM 2023 2023
Tag Management CRM 2014 2014
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2023 2023
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2023 2023
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2019 2019
Transactional Email PaaS 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at Thule
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Thule Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Thule Technographics

Thule is a Manufacturing organization based in Sweden, with around 2503 employees and annual revenues of $967.0 million.

Thule operates a diverse technology stack with applications such as Microsoft Dynamics AX, Salesforce Chat (formerly Salesforce Live Agent) and To-Increase Data Collection Studio, covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.

Thule has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Salesforce and To-Increase.

Thule recently adopted applications including Salesforce Chat (formerly Salesforce Live Agent) in 2023, Cisco Webex Meetings in 2023 and Salesforce Sales Cloud in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Thule’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Thule’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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