Rainbow Room
30 Rockefeller Plaza, 65th Floor,
New York, 10112, NY,
United States
New York, 10112, NY,
United States
1 212-632-5000
Leisure and Hospitality
Rainbow Room Technographics
Rainbow Room Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rainbow Room and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Rainbow Room employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rainbow Room has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2015, Workday Recruiting for Recruiting, Applicant Tracking System in 2015, TripleseatDirect for Reservation and Booking Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rainbow Room is running and its propensity to invest more and deepen its relationship with Microsoft , Workday , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rainbow Room revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rainbow Room intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rainbow Room Tech Stack and Enterprise Applications
Rainbow Room ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics SL | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Rainbow Room implemented Microsoft Dynamics AX as an ERP Financial application, replacing Microsoft Dynamics SL and centralizing core accounting workflows for the leisure and hospitality operator. The rollout targeted the finance organization and accounts payable function across the company, aligning daily transaction processing with the new ERP Financial platform.
Microsoft Dynamics AX was configured to run daily Accounts Payable processing for various vendors, handling invoice processing and vendor payment workflows with payments averaging $100K per invoice. The implementation used Microsoft Dynamics AX financial management capabilities to standardize invoice handling, automate payment runs, and maintain vendor ledgers and general ledger postings, improving operational consistency in the finance function.
Operational governance focused on procedure optimization within accounts payable, instituting a daily processing cadence and revised approval controls to reduce processing friction. Those procedure changes with Microsoft Dynamics AX dramatically boosted funding accuracy and reduced rework by up to 20 percent, directly affecting AP and broader finance operations.
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Rainbow Room HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Rainbow Room deployed Workday Recruiting as its Recruiting,Applicant Tracking System to manage external hiring and to power job postings on its public careers site. Workday Recruiting is used as the ATS on the Rainbow Room website, supporting talent acquisition and HR workflows for the venue's recruiting and hiring activities.
The implementation configured core applicant tracking capabilities including job requisition publishing, candidate profile capture, application routing, interview scheduling, offer management, and role based access for recruiters and hiring managers. Workday Recruiting was integrated with the Rainbow Room careers page to publish openings and centralize candidate records, with governance organized around requisition approvals and recruiter workflow controls to operationalize hiring processes.
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Time and Attendance | HCM |
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2008 | 2008 |
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Rainbow Room ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tripleseat | Legacy | TripleseatDirect | Reservation and Booking Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Rainbow Room implemented TripleseatDirect as its Reservation and Booking Management platform. The TripleseatDirect deployment centralized event intake, Banquet Event Order creation, and floorplan generation for primary venues including Rainbow Room and Bar SixtyFive, with servicing support workflows for 620 Loft & Garden at Rockefeller Center. The application was configured to maintain event-level financials, client and planner contact records, and standardized event templates used by the event management team.
Operational workflows in TripleseatDirect linked event planning activities with Culinary, Operations, Purchasing and Beverage, Security, and Finance functions, supporting menu approvals, tastings coordination, vendor and production walkthroughs, and post-event financial reconciliation as part of established event manager processes. The implementation emphasized BEO generation through TripleseatDirect, automation of floorplan and service specifications, and role-based approval controls to enforce venue restrictions and ensure cross-functional compliance.
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Rainbow Room Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Rainbow Room Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Rainbow Room CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Rainbow Room EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2018 | 2018 |
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Rainbow Room TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2009 | 2009 |
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Rainbow Room PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Rainbow Room IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Rainbow Room CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Rainbow Room
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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MD Human Capital Management | CXO | Finance | |
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CFO | CXO | Finance | |
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CIO | CXO | Finance | |
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Director Operations | Director | Finance | |
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Chief Accounting Officer | CXO | Finance | |
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Sr Director, Human Capital Management | Director | HR | |
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Senior Director, Head of Talent Acquisition | Director | HR | |
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Manager, Talent Acquisition | Manager | HR | |
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Associate Director of Human Resources for NYC Property Management Operations & Hospitality | Director | HR | |
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Apps Being Evaluated by Rainbow Room Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rainbow Room IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rainbow Room digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rainbow Room Technographics
Rainbow Room is a Leisure and Hospitality organization based in United States,
with around 200 employees and annual revenues of $20.0 million.
Rainbow Room operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Workday Recruiting and TripleseatDirect,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Reservation and Booking Management.
Rainbow Room has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Workday and Tripleseat.
Rainbow Room recently adopted applications including
DocuSign eSignature in 2021, Pathwire Mailgun in 2019 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rainbow Room’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rainbow Room’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rainbow Room technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.