Tombola Ltd.
Low Street,
Sunderland, x, SR1 2JR,
United Kingdom
Sunderland, x, SR1 2JR,
United Kingdom
44 19 1564 2255
Professional Services
Tombola Ltd. Technographics
Tombola Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tombola Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Tombola Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tombola Ltd. has purchased the following applications: Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013, New Relic APM for Application Performance Management in 2014, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tombola Ltd. is running and its propensity to invest more and deepen its relationship with Microsoft , Awin , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tombola Ltd. revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tombola Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tombola Ltd. Tech Stack and Enterprise Applications
Tombola Ltd. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, Tombola Ltd. deployed Xandr Invest (ex AppNexus DSP) on its website. Tombola Ltd. uses Xandr Invest (ex AppNexus DSP), a Digital Advertising Platform, to manage programmatic media buying and real-time bidding for online marketing and ad operations.
The implementation leverages standard DSP functional modules including bid management, campaign trafficking, audience targeting, creative delivery, and reporting. Xandr Invest (ex AppNexus DSP) is integrated into the site via page-level ad tags and server-side ad calls, enabling participation in dynamic auctions, frequency controls, and campaign-level targeting across display inventory.
Operational ownership is held by digital marketing and ad operations teams who configure campaign parameters, creative rotations, and bid strategies, and who use platform reporting for ongoing optimization. Governance aligns with typical DSP workflows for campaign approvals, creative QA, and access control, and the deployment scope is concentrated on Tombola's website for online advertising activity in the United Kingdom.
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tombola Ltd. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2014 | 2014 |
In 2014, Tombola Ltd. implemented New Relic APM for Application Performance Management on its public website to instrument production application behavior and support site operations. Tombola Ltd. deployed New Relic APM to provide continuous visibility into application response times, transaction traces, and error rates, aligning Application Performance Management with engineering and operations workflows.
The New Relic APM deployment centered on agent-based instrumentation of the website runtime, capturing real-time metrics, slow transaction traces, and exception profiling, and surfacing those signals through dashboards and alerting. Configuration emphasized application-level transaction sampling, time-series performance dashboards, and error analytics consistent with standard Application Performance Management practices, enabling engineering teams to prioritize code-level and configuration-based performance investigations.
Operational coverage focused on the production website and associated application servers, with monitoring consumed by site operations, engineering, and support teams to drive incident investigation and service stability efforts. Governance was implemented at the application owner level, using centralized dashboards and alert routing into existing operational workflows, ensuring New Relic APM data fed into Tombola Ltd.s incident response and performance triage processes.
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Tombola Ltd. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Tombola Ltd. implemented Amazon EC2 to host its public-facing website, categorizing the deployment under Application Hosting and Computing Services. The implementation used Amazon EC2 compute instances as the primary application hosting layer, provisioning virtual servers to run the web application stack and serve customer traffic on Tombola.co.uk. Amazon EC2 is explicitly used to provide on-demand instance provisioning and server-level control for the website hosting function.
Operationally the deployment centers on web operations and site reliability functions within Tombola Ltd., with configuration and instance management handled at the compute instance level. The use of Amazon EC2 for Application Hosting and Computing Services implies standard tasks such as instance sizing, infrastructure provisioning, operating system and runtime configuration, and ongoing instance lifecycle management were established to support the company website. The architecture ties the Tombola Ltd. web property directly to Amazon EC2 as the compute platform for its online services.
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Tombola Ltd.
| First Name | Last Name | Title | Function | Department | Phone | |
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Head Of Operations | Director | Finance | |
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Head of Finance | Director | Finance | |
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Operations manager | Manager | Finance | |
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HR Executive | CXO | HR | |
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Head Of Operations | Director | Finance | |
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Head Of Operations International | Director | Finance | |
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COO | CXO | Finance | |
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Head of IT | Director | IT | |
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HR Manager | Manager | HR | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by Tombola Ltd. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tombola Ltd. IT executives and key decision makers. This section highlights Tombola Ltd.'s latest recorded technology evaluations, including Workday Peakon Employee Voice for Employee Engagement on 2026-04-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tombola Ltd. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-13 | Tombola Ltd. | Evaluated | Workday | Workday Peakon Employee Voice | Employee Engagement | HCM |
FAQ - APPS RUN THE WORLD Tombola Ltd. Technographics
Tombola Ltd. is a Professional Services organization based in United Kingdom,
with around 300 employees and annual revenues of $110.0 million.
Tombola Ltd. operates a diverse technology stack with applications such as
Xandr Invest (ex AppNexus DSP), New Relic APM and Amazon EC2,
covering areas like Digital Advertising Platform, Application Performance Management and Application Hosting and Computing Services.
Tombola Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, New Relic and Amazon Web Services (AWS).
Tombola Ltd. recently adopted applications including
Awin Affiliate Marketing in 2021, Cloudflare CDN in 2020 and Microsoft Azure Cloud Services in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tombola Ltd.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tombola Ltd.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tombola Ltd. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.