TOMY UK
1 Brooklands Dr,
Weybridge, KT13 0SL,
United Kingdom
Weybridge, KT13 0SL,
United Kingdom
44 12 7133-6155
Consumer Packaged Goods
TOMY UK Technographics
TOMY UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TOMY UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 61 TOMY UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TOMY UK has purchased the following applications: Swaven POP for Point Of Sale in 2020, SAP BW (Business Warehouse) for Data Warehouse in 2017, Crazy Egg for Marketing Analytics in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TOMY UK is running and its propensity to invest more and deepen its relationship with Swaven , SAP , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TOMY UK revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TOMY UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TOMY UK Tech Stack and Enterprise Applications
TOMY UK ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swaven | Legacy | Swaven POP | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, TOMY UK implemented Swaven POP, a Point Of Sale application, embedding it into digital marketing to provide consumers a fast track to purchase from available distributors. The deployment covered all digital marketing content, instrumenting product pages, campaign creative and social channels to surface distributor purchase options at the point of engagement.
Swaven POP was configured to generate direct purchase routes and capture lead data at the point of consumer interaction, aligning Point Of Sale workflows with marketing attribution and lead generation processes. Functional capabilities implemented include checkout link generation, distributor routing and lead capture for downstream demand generation workflows, with automated tagging for campaign measurement.
Operational ownership sat with marketing and demand generation, using Swaven POP to optimize digital marketing performance year round and to handle peak season volumes. The solution was embedded across TOMY UK distributor listings to maintain continuity of buyer flows and to route traffic to available resellers.
TOMY UK reports that over the past three years they have increased lead generation by 6X attributed to the Swaven POP implementation, and that the solution is especially helpful in peak seasons. Governance focused on centralized configuration of purchase flows by marketing, with ongoing campaign instrumentation and measurement to preserve conversion performance.
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TOMY UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2017 | 2017 |
In 2017 TOMY UK implemented SAP BW (Business Warehouse) as its Data Warehouse to centralize reporting and inventory analytics for European buying operations. The deployment linked SAP BW (Business Warehouse) to the company SAP transactional environment and was positioned to support a buyer covering multiple warehouse locations in Europe plus a warehouse in the Far East, and to consolidate global requirements for product ranges and launches.
SAP BW (Business Warehouse) was used to deliver functional capabilities including consolidated forecast reporting, stock overview reports, excess inventory reporting, stock reconciliation reporting between system and warehouses, and annual stock take reporting. These capabilities supported purchasing workflows such as placing purchase orders with suppliers in Hong Kong, the U K and the U S, and provided structured data for forecast consolidation and review versus sales performance with the European sales team.
Operational integrations emphasized the link between SAP BW (Business Warehouse) and the SAP transactional system, enabling supply chain and procurement teams to consume warehouse and inventory reports for purchasing and replenishment planning. The implementation covered business functions including purchasing, inventory management, forecasting, warehouse operations and procurement coordination across Europe and with suppliers in the Far East and North America.
Governance and operational change included using BW reporting to drive stock reconciliations and annual stock take investigations, and to inform forecast consolidation and purchasing demand decisions. System users included buyers and a management team responsible for physical stock in all warehouses, with reporting workflows supporting team level oversight, discrepancy investigation and routine procurement scheduling.
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TOMY UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2017 | 2017 |
In 2017, TOMY UK implemented Crazy Egg on its website. Crazy Egg is a Marketing Analytics application used to capture visitor behavior and visual engagement across web pages and product listings, with deployment scoped to the UK corporate site and ecommerce touchpoints and led by the marketing team.
Implementation centered on embedding the Crazy Egg client side JavaScript snippet and configuring heatmaps, scrollmaps, session recordings, and snapshot reporting. The configuration emphasized visual analytics capabilities to surface click patterns, scroll depth, and session replay for prioritized product and category pages, aligning instrumentation with common marketing and ecommerce workflows.
Governance assigned tag deployment and ongoing analysis ownership to the marketing organization, with product stakeholders participating in regular snapshot review cycles. Operational coverage remained focused on the public website and ecommerce pages, where Crazy Egg reports and recordings were used to inform content layout and conversion related decisions.
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TOMY UK TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2008 | 2008 |
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IT Decision Makers and Key Stakeholders at TOMY UK
| First Name | Last Name | Title | Function | Department | Phone | |
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Database Applications Manager | Manager | IT | |
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Head of IT | Director | IT | |
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European Head of Demand Planning and Analytics | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Finance Assistant | Manager | Finance | |
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CFO/COO | CXO | Finance | |
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Apps Being Evaluated by TOMY UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TOMY UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TOMY UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD TOMY UK Technographics
TOMY UK is a Consumer Packaged Goods organization based in United Kingdom,
with around 61 employees and annual revenues of $55.0 million.
TOMY UK operates a diverse technology stack with applications such as
Swaven POP, SAP BW (Business Warehouse) and Crazy Egg,
covering areas like Point Of Sale, Data Warehouse and Marketing Analytics.
TOMY UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Swaven, SAP and Crazy Egg.
TOMY UK recently adopted applications including
Swaven POP in 2020, SAP BW (Business Warehouse) in 2017 and Crazy Egg in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TOMY UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TOMY UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TOMY UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.