Topo Athletic
1 Grant Street Suite 150,
Framingham, 1702, MA,
United States
Framingham, 1702, MA,
United States
1 617-431-3800
Retail
Topo Athletic Technographics
Topo Athletic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Topo Athletic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Topo Athletic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Topo Athletic has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, FreeWheel Demandsuite for Agency Management in 2024, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Topo Athletic is running and its propensity to invest more and deepen its relationship with Oracle , FreeWheel, A Comcast Company , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Topo Athletic revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Topo Athletic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Topo Athletic Tech Stack and Enterprise Applications
Topo Athletic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Topo Athletic implemented Oracle NetSuite ERP as its ERP Financial platform to consolidate core accounting and operational workflows. The engagement followed a full lifecycle NetSuite implementation approach with planning, evaluation, design, development, implementation, operation and integration activities described in project oversight notes. The implementation was positioned to support accounting, finance, operations, sales, support and warehousing functions within the company.
Oracle NetSuite ERP was configured to deliver modular financial and operational capabilities, including Accounts Receivable, Accounts Payable, General Ledger and Invoicing, together with Inventory Management for purchasing and fulfillment. The deployment included product costing constructs such as routing, material cost, labor and overhead, plus Advanced Warehousing and Project Management modules. Sales Force Management and Marketing capabilities were implemented for expense tracking and multi currency operations, alongside commissions, returns and team selling features, and a Case Management support module with reporting into NetSuite.
Operational workstreams included data conversions, interfaces and integrations, support for data migrations and mass systems updates of master data into Oracle NetSuite ERP, and system testing with issue resolution support. Administrators performed NetSuite functions such as customizations of forms, fields and reports, creation of saved searches and dashboards, workflow development and employee access management, and financial reporting support. Integrations with complementary add ons were developed and workflows were maintained to optimize the platform, and the team managed discovery of product defects and coordination with NetSuite to deploy fixes.
Governance centered on project level oversight throughout planning and deployment, with responsibilities covering process design, workflow restructuring in NetSuite and ongoing administrative control. Operational scope targeted cross functional adoption across accounting, inventory, sales, support and project teams rather than geographic rollout specifics. The engagement emphasized platform configuration, reporting and administrative controls to embed Oracle NetSuite ERP as the ERP Financial backbone for Topo Athletic.
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Topo Athletic ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Topo Athletic deployed FreeWheel Demandsuite on its website. FreeWheel Demandsuite is being used as an Agency Management application to centralize programmatic demand and publisher side ad operations for the retailers online presence, aligning digital advertising controls with the marketing organization.
The implementation configuration emphasizes core Agency Management capabilities common to the category, including inventory mapping for web ad units, demand prioritization and pacing rules, and reporting orchestration for campaign performance. Topo Athletic configured creative placeholders and targeting parameters consistent with publisher demand workflows, and instrumented the FreeWheel Demandsuite ad decisioning footprint directly into page templates to support dynamic ad delivery and campaign control.
Integrations are focused on the Topo Athletic website, where FreeWheel Demandsuite serves and manages demand across site inventory and centralizes demand partner management for marketing and media functions. Operational coverage is scoped to digital advertising and marketing teams, with the platform providing a single pane of glass for demand orchestration and publisher side inventory governance.
Governance and rollout followed a phased approach for tag deployment and quality assurance, establishing publisher workflows for demand partner onboarding, campaign approvals, and reporting handoffs to marketing operations. The narrative reflects Topo Athletic FreeWheel Demandsuite Agency Management deployment as an embedded ad demand orchestration layer supporting ecommerce media monetization and marketing campaign operations.
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Topo Athletic AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Topo Athletic deployed LivePerson Conversational Cloud on its website. The implementation targets Chatbots and Conversational AI to deliver web-based customer engagement, automated self-service and conversational support for retail shoppers.
LivePerson Conversational Cloud is embedded in site pages to surface messaging widgets and manage session state. Functional capabilities implemented align with Chatbots and Conversational AI patterns, including automated bot workflows for common inquiries, conversational intent handling, context persistence across sessions and handoff pathways to live agents when escalation is required.
Integrations are focused on the website front end where LivePerson Conversational Cloud is instrumented to capture shopper sessions and interactions. Operational coverage centers on e-commerce and customer service touchpoints, supporting pre-sale guidance, product questions and post-purchase queries, with configuration and agent routing scaled to a small in-house support team given Topo Athletics size.
Governance and operational cadence reflect lightweight iterative management, with ongoing conversational content updates, bot scripting adjustments and coordination between e-commerce and customer support to refine intents and response flows. The implementation emphasizes continuous tuning of bot dialogues and routing rules to align automated responses with the companys retail support needs.
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Topo Athletic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Topo Athletic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Topo Athletic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Topo Athletic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Topo Athletic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO/Founder | CXO | Finance | |
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Director of Marketing & Advertising | Director | Marketing | |
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Vice President of Finance and Operations | VP | Finance | |
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Apps Being Evaluated by Topo Athletic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Topo Athletic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Topo Athletic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Topo Athletic Technographics
Topo Athletic is a Retail organization based in United States,
with around 30 employees and annual revenues of $5.0 million.
Topo Athletic operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and LivePerson Conversational Cloud,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
Topo Athletic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and LivePerson.
Topo Athletic recently adopted applications including
FreeWheel Demandsuite in 2024, Criteo Commerce Media Platform in 2021 and Bluecore Communicate in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Topo Athletic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Topo Athletic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Topo Athletic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.