Ashford, TN23 6LN,
United Kingdom
Topper International Technographics
Topper International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Topper International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Topper International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Topper International has purchased the following applications: WooCommerce for eCommerce in 2022, Campaign Monitor Email Marketing for Marketing Automation in 2020, Host Europe for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Topper International is running and its propensity to invest more and deepen its relationship with Automattic , Campaign Monitor , Host Europe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Topper International revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Topper International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Topper International Tech Stack and Enterprise Applications
Topper International eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Topper International deployed WooCommerce on its public website to operate a small online storefront, using WooCommerce by Automattic as the core eCommerce platform. The deployment is implemented on the company website and serves as the primary sales channel for the United Kingdom based retailer with a compact operations team.
The WooCommerce implementation includes standard eCommerce functional modules such as product catalog management, product variants and SKU handling, inventory tracking, shopping cart and checkout flows, customer account management, and order management workflows. Product content and pricing are managed through the WordPress administration interface, and the configuration focuses on SKU level inventory controls, tax settings, and shipping rule configuration consistent with a small retail operation.
Operationally the solution is embedded in the WordPress site and leverages the broader plugin ecosystem for payments, shipping calculation, and tax handling without named third party references. Day to day responsibilities are concentrated within commerce operations, customer service, and fulfillment functions, reflecting the company size and a single-site eCommerce footprint in the United Kingdom.
Governance is centered on WordPress and WooCommerce administrative controls, with product updates, order processing, and plugin maintenance managed by internal staff through the WordPress admin console. Rollout and ongoing configuration emphasize content and catalog governance, user account management, and routine plugin and platform patching to keep the WooCommerce implementation aligned with operational needs.
|
Topper International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Campaign Monitor | Legacy | Campaign Monitor Email Marketing | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Topper International implemented Campaign Monitor Email Marketing on their website. Topper International uses Campaign Monitor Email Marketing as its Marketing Automation platform to centralize email campaign creation, subscriber management, template management, and list segmentation for the retailer's marketing and customer engagement activities in the United Kingdom.
The implementation is a SaaS cloud deployment with site embedded signup forms capturing contacts directly from the Topper website and feeding into Campaign Monitor lists. Functional modules in use include the campaign composer and template library, list segmentation and send scheduling, automated unsubscribe handling, and built in reporting for campaign performance. Operational ownership sits with the small marketing team, and governance activity focused on establishing campaign workflow rules, consent and unsubscribe processes, and routine subscriber list hygiene.
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Topper International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Host Europe | Legacy | Host Europe | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Topper International provisioned Host Europe as its Application Hosting and Computing Services provider to host the company website and online product catalog. Host Europe supports the public site at https://www.toppersailboats.com/ and serves Topper International's United Kingdom operations.
The implementation uses core hosting capabilities common to Application Hosting and Computing Services, including web server compute, file storage, DNS management, SSL termination and managed provisioning to support content management and online storefront functions. Operational coverage aligns with a small business scale, focused on site availability, content delivery and day to day site administration workflows for a 15 employee retailer, with governance centered on hosted account administration and site level access controls within the Host Europe control plane.
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IT Decision Makers and Key Stakeholders at Topper International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Topper International Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-12 | Topper International | Evaluated | Achilles | MyAchilles | Supplier Risk Management | Procurement |