Toronto Star
Toronto Star Technographics
Toronto Star Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Toronto Star and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Toronto Star employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Toronto Star has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2007, UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) for Time and Attendance in 2013, FreeWheel Demandsuite for Agency Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Toronto Star is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Toronto Star revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Toronto Star intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Toronto Star Tech Stack and Enterprise Applications
Toronto Star ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2007 | 2007 |
In 2007, Toronto Star implemented Oracle NetSuite ERP to establish a standardized ERP Financial platform for its corporate finance and accounting functions. The deployment targeted core financial modules including general ledger, accounts payable, accounts receivable, billing, fixed asset accounting, and financial reporting, aligning system configuration with the scale of a 2,000 employee Canadian media publisher with annual revenue of approximately 300,000,000. Oracle NetSuite ERP was positioned to centralize transactional finance activity and standardize chart of accounts and period close procedures across the organization.
The implementation emphasized configuration of role based access controls, automated AR and AP workflows, and financial close orchestration to reduce manual reconciliation work consistent with ERP Financial best practices. Governance changes focused on establishing centralized financial controls and formalizing month end and reporting workflows, with phased rollouts and training across finance and accounting teams to embed new operational processes. The narrative centers on Toronto Star Oracle NetSuite ERP as the primary ERP Financial solution implemented in 2007, supporting the companys corporate finance and accounting operations.
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Toronto Star HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) | Time and Attendance | HCM | n/a | 2013 | 2013 |
In 2013, Toronto Star implemented UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) as its Time and Attendance solution. The implementation targeted centralized workforce time capture and standardized time entry processes across the organization, aligning with Toronto Star's 2,000 employee operating footprint in Canada.
The deployment focused on core timekeeper capabilities, including employee time entry, administrative timekeeper controls, exception handling, supervisor approval workflows, and configurable time rules and pay code mapping. UKG Workforce Central Timekeeper was configured to support operational timekeeping and to produce structured attendance and exception reports for downstream consumption.
The UKG Workforce Central Timekeeper implementation was executed in parallel with managed implementations of LongView Financial reporting, Halogen performance management, Cognos BI, SmartStream Fixed Assets, and a Redbrick data warehouse migration. Integration touchpoints were established so time and attendance data could be consolidated into the Redbrick data warehouse and surfaced via Cognos BI, while supporting financial reporting workflows with LongView and fixed asset reconciliation processes tied to SmartStream.
Governance emphasized centralized administration of timekeeper roles and policy configuration, with staged rollouts coordinated across business units and data migration activities aligned to the Redbrick migration. The program framed timekeeping as an enterprise data source for reporting and financial systems, with clear operational ownership for ongoing time entry stewardship and exception resolution.
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Workforce Management | HCM |
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2013 | 2013 |
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Toronto Star ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Toronto Star implemented FreeWheel Demandsuite on its website. The FreeWheel Demandsuite deployment functions as an Agency Management application supporting digital advertising on thestar.com, centralizing demand-side sales and programmatic order handling for the publisher.
Configuration focused on core Agency Management capabilities, including inventory and campaign management, demand orchestration, campaign trafficking, targeting controls, and reporting and analytics. The FreeWheel Demandsuite instance was configured to catalog site placements and standardize trafficking templates and targeting rules used by sales and ad operations teams.
Operational ownership was concentrated in advertising sales, ad operations, and programmatic teams, with the application embedded into web publishing workflows for campaign execution. Governance established standardized campaign approval processes and centralized configuration management to reduce manual ticketing and to streamline trafficking and campaign provisioning across the site.
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Toronto Star AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Toronto Star Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Toronto Star Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2013 | 2013 |
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Toronto Star eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2016 | 2016 |
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Toronto Star CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Toronto Star ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Toronto Star IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Toronto Star CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Toronto Star
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Operating Officer Print, Toronto Star & Metro Engish Canada | CXO | Finance | |
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VP Advertising | VP | Marketing | |
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Director Digital News Operations | Director | IT | |
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Human Resources Director | Director | HR | |
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Senior VP Finance | VP | Finance | |
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Information Technology System Analyst | Manager | IT | |
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HR Manager/Business Partner | Manager | HR | |
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HR Manager and Business Partner | Manager | HR | |
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Senior HR Manager | Manager | HR | |
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Apps Being Evaluated by Toronto Star Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Toronto Star IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Toronto Star digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Toronto Star Technographics
Toronto Star is a Media organization based in Canada,
with around 2000 employees and annual revenues of $300.0 million.
Toronto Star operates a diverse technology stack with applications such as
Oracle NetSuite ERP, UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) and FreeWheel Demandsuite,
covering areas like ERP Financial, Time and Attendance and Agency Management.
Toronto Star has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, UKG and FreeWheel, A Comcast Company.
Toronto Star recently adopted applications including
Google Pay in 2021, BlueConic in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Toronto Star’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Toronto Star’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Toronto Star technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.