Apps Run The World

Towergate Insurance Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Towergate Insurance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Towergate Insurance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Towergate Insurance has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2015, Acoustic Campaign (formerly Campaign Automation) for Marketing Automation in 2019, Alterian for Customer Experience in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Towergate Insurance is running and its propensity to invest more and deepen its relationship with Microsoft , Acoustic , Alterian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Towergate Insurance revenues, which have grown to $3.00 billion in 2021, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Towergate Insurance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Towergate Insurance is a UK-based insurance broker, headquartered in London. It has approximately 5,000 employees based in over 100 offices across the UK and handles around £3bn of insurance premiums each year.

Scope and Challenges

Towergate worked with Microsoft partner Hitachi Solutions to implement Dynamics 365 to manage their CRM and provide a single, connected view of the customer. This enables them to profile their customers, understand their propensity to buy and identify the next best action to progress the customer journey and provide the optimum insurance cover. This has shifted the interaction with customers away from a transaction towards a longer-term advisor/client relationship.

Outcome and Implications

In addition, implementing Dynamics Financials enabled them to replace complex and laborious manual reconciliations of insurers, balances and bank accounts with a single system that generates actionable management information.

By tapping into Microsoft’s expertise in data center security, they protected themselves against data loss and data corruption and created robust provisions for disaster recovery and operational resilience. For example, by using Skype for Business it is now possible to divert an entire call center operation without any downtime.


“I think we’re in a phenomenal position now and the more I talk to people about the journey we’ve taken the more I realise what a giant step we took and what a radical impact it’s delivered. We’ve been well supported by Hitachi Solutions, Microsoft and Accenture – together we did a really good job of making it feel like one team – and now we’re solidly positioned for the future,” said Gordon Walters.


Towergate Insurance, Ltd
One Minster Court, Mincing Ln., Billingsgate
London, EC3R 7AA , x
United Kingdom
44 20 7398 2100
Industry Employees Revenue
Insurance 5000 $3.00B

Enterprise Software and Cloud Applications being used by Towergate Insurance

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Vendor Old Product New Product Category Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at Towergate Insurance

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