Towsure
151-183 Holme Ln,
Sheffield, S6 4JR,
United Kingdom
Sheffield, S6 4JR,
United Kingdom
441142503025
Manufacturing
Towsure Technographics
Towsure Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Towsure and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Towsure employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Towsure has purchased the following applications: Sage 200 for ERP Financial in 2019, dotdigital Live Chat for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Towsure is running and its propensity to invest more and deepen its relationship with Sage , Visa , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Towsure revenues, which have grown to $17.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Towsure intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Towsure Tech Stack and Enterprise Applications
Towsure ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 200 | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Towsure operated Sage 200 as its ERP Financial application. The system was used by customer service advisors and purchasing staff in the United Kingdom to process customer orders, manage purchase orders, and perform stock control, supporting transaction entry and supplier coordination during daily telephone and email enquiry handling.
Configuration emphasis in Sage 200 focused on transactional order management, purchase order workflows, and inventory control modules, aligning with order-to-cash and procure-to-pay functional flows typical of ERP Financial systems. Operational coverage concentrated on customer service, purchasing, and inventory functions with governance implemented through procedural workflows for order entry, supplier correspondence, and stock reconciliation executed by advisors during the summer 2019 period.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2022 | 2022 |
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Towsure AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Towsure implemented dotdigital Live Chat, deploying dotdigital Live Chat on its public website to provide real-time conversational engagement. The implementation focuses on the web channel, embedding the vendor chat widget across product and support pages to support customer service and sales engagement functions within the Chatbots and Conversational AI category. The deployment leverages common Chatbots and Conversational AI capabilities such as session-based conversations, scripted conversational workflows, and real-time messaging to engage visitors and capture inquiries.
Operationally the solution serves customer-facing teams, routing web-initiated chats into established support workflows and enabling agent handoff from automated interactions consistent with Chatbots and Conversational AI patterns. Governance and process changes center on defining escalation rules, response responsibilities, and conversational routing for sales and support agents. The implementation emphasizes web-based conversational coverage, linking Towsure, dotdigital Live Chat, Chatbots and Conversational AI, and customer service and sales functions.
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Towsure Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Towsure implemented Microsoft 365 to support Collaboration across its 120-employee manufacturing operations in the United Kingdom, and Microsoft 365 is used on their website. The engagement is framed as a cloud-first collaboration tenancy intended to centralize productivity and communications for the company.
The Microsoft 365 implementation centers on standard Collaboration modules, including Exchange Online email, Microsoft Teams for synchronous communications and project channels, SharePoint Online for intranet and document libraries, OneDrive for individual file storage, and Office desktop and web applications for co-authoring. Configuration work emphasized cloud tenancy setup, mailbox and team provisioning, SharePoint site collections for product and procurement documentation, and user-level file sharing controls.
Operational coverage extended across core business functions including sales, engineering, and operations within the United Kingdom, with centralized administration handling account provisioning and role-based access. Public-facing aspects of the tenancy are surfaced on the corporate website, indicating Microsoft 365 assets are leveraged beyond internal collaboration.
Governance and rollout focused on establishing centralized admin controls, standardized user onboarding and provisioning processes, and basic information governance such as retention and access policies to shape Collaboration usage and internal workflows. The deployment narrative reflects an emphasis on productivity enablement and centralized collaboration platform management rather than bespoke third-party integrations.
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Towsure Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2017 | 2017 |
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Towsure eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Towsure CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Towsure ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Towsure PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Towsure IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Towsure
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Towsure Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Towsure IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Towsure digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Towsure Technographics
Towsure is a Manufacturing organization based in United Kingdom,
with around 120 employees and annual revenues of $17.0 million.
Towsure operates a diverse technology stack with applications such as
Sage 200, dotdigital Live Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Towsure has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, dotdigital and Microsoft.
Towsure recently adopted applications including
Klarna Payments in 2022, dotdigital Live Chat in 2022 and Hotjar in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Towsure’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Towsure’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Towsure technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.