Toyota Motor Italia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Toyota Motor Italia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 244 Toyota Motor Italia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Toyota Motor Italia has purchased the following applications: SAS Visual Statistics for Analytics and BI in 2023, Adobe Experience Manager for Digital Asset Management in 2022, Momentive Usabilla for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Toyota Motor Italia is running and its propensity to invest more and deepen its relationship with SAS Institute , Adobe Systems , Momentive (formerly SurveyMonkey) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Toyota Motor Italia revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Toyota Motor Italia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAS Institute | Legacy | SAS Visual Statistics | Analytics and BI | Analytics and BI | n/a | 2023 | 2024 |
In 2023, Toyota Motor Italia implemented SAS Visual Analytics and SAS Visual Statistics on SAS Viya to centralize customer data and build predictive models for churn and renewal. The initiative is categorized as Analytics and BI and was scoped to CRM and retail finance operations across Italy to improve customer understanding and enable targeted communications and personalized financing offers.
The deployment combined visualization and model development capabilities, using SAS Visual Analytics for interactive reporting and customer segmentation, and SAS Visual Statistics for statistical model building and scoring. Functional capabilities implemented included data consolidation for customer 360 views, predictive churn and renewal models, customer segmentation, and decisioning workflows to drive offer personalization within retail finance processes.
Operational coverage focused on Toyota Financial Services Italia CRM teams and retail finance business functions across Italian sites, with the platform ingesting and centralizing customer and transaction datasets to support lifecycle marketing and credit offer personalization. Integrations were oriented toward CRM and retail finance data sources to ensure model inputs for renewal and churn predictions and to operationalize scored outputs into targeted communications channels.
Governance and adoption were supported by SAS Premium Support, which assisted in rollout, model validation practices, and user enablement for analytics consumers and decisioning teams. The implementation emphasized establishing analytical workflows and model governance tied to CRM and retail finance processes to sustain predictive modeling and offer personalization capabilities using SAS Visual Statistics.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Momentive (formerly SurveyMonkey) | Legacy | Momentive Usabilla | Customer Experience | CRM | n/a | 2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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