Toyota City, 471-8571,
Japan
Toyota Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Toyota and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 383853 Toyota employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Toyota has purchased the following applications: Expandi Group AccountInsight ABA for Account Based Marketing in 2019, Oracle Analytics Cloud for Analytics and BI in 2016, Sonar ATS for Applicant Tracking System in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Toyota is running and its propensity to invest more and deepen its relationship with Expandi Group , Lead411 , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Toyota revenues, which have grown to $305.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Toyota intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Expandi Group | Legacy | Expandi Group AccountInsight ABA | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019 Toyota deployed Expandi Group AccountInsight ABA as a targeted programmatic solution. The Expandi Group AccountInsight ABA is an Account Based Marketing application that enables programmatic B2B engagement, allowing Toyota digital teams to reach decision makers at named target accounts with banner advertising to accelerate brand awareness and sales velocity.
The implementation emphasized account level targeting and campaign orchestration, with functional capabilities consistent with Account Based Marketing such as account based audience segmentation, programmatic banner ad delivery, creative rotation and account level reporting and attribution. Configuration focused on account lists and targeting rules, campaign flighting and automated delivery controls to support sustained outreach across buying committees.
Operationally the deployment was positioned for Toyota global digital teams and their agency ecosystem, leveraging programmatic workflows used by agencies including Mediacom, Mindshare and GroupM and reflecting a footprint seen with enterprise customers such as Siemens, ATOS, Abbott and Lenovo. Governance centered on campaign approval workflows and agency operational handoffs to align creative, targeting and measurement, while outcomes cited by the vendor emphasize accelerated brand awareness and increased sales velocity at scale.
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Account Based Marketing | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Analytics Cloud | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Thinkings | Legacy | Sonar ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
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Core HR | HCM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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SD-WAN | IaaS |
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2018 | 2018 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2017 | 2017 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Speech Recognition AI | AI-Powered Application |
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2014 | 2014 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2018 | 2018 |
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Supply Chain Management | SCM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2003 | 2004 |
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Treasury Management | TRM |
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2003 | 2003 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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