Toys R Us
5 Wood Hollow Road STE 200,
Parsippany, 07054, NJ,
United States
Parsippany, 07054, NJ,
United States
1 973-617-5138
Retail
Toys R Us Technographics
Toys R Us Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Toys R Us and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 64000 Toys R Us employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Toys R Us has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2009, In-House ATS for Applicant Tracking System in 2011, Oracle Retail Merchandising System for Retail Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Toys R Us is running and its propensity to invest more and deepen its relationship with Oracle , In-House Applications , Culture Amp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Toys R Us revenues, which have grown to $12.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Toys R Us intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Toys R Us Tech Stack and Enterprise Applications
Toys R Us ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Toys R Us implemented Oracle NetSuite ERP as an ERP Financial solution to centralize corporate finance and accounting functions. The deployment focused on establishing a single financial system for core transactional accounting and statutory reporting across the enterprise.
Oracle NetSuite ERP was configured to support standard ERP Financial capabilities including general ledger, accounts payable, accounts receivable, fixed asset accounting, revenue recognition, multi-entity consolidation, and financial close automation. Configuration emphasized a standardized chart of accounts, chart roll-up for consolidation, audit-ready transaction trails, and role-based access controls to enforce separation of duties.
Operational coverage included corporate finance, month-end close, statutory reporting and accounting operations, along with support for budgeting and financial reporting workflows used by finance and accounting teams. The implementation aligned ledger structures and accounting processes to reduce reconciliation complexity and to enable consistent period close procedures.
Governance for the Oracle NetSuite ERP deployment established centralized finance ownership for configuration and controls, formalized close and review workflows, and documented accounting procedures to maintain compliance. Training and change management concentrated on finance process standardization and control enforcement rather than local customization.
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Toys R Us HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
In 2011, Toys R Us deployed an In-House ATS Applicant Tracking System embedded on its public careers website and integrated into the company recruitment intake process. The In-House ATS served as the primary candidate-facing application for job posting, application submission, and initial candidate tracking on the Toys R Us website. The implementation included standard Applicant Tracking System capabilities such as job requisition publishing, configurable online application forms, resume parsing and candidate profile creation, stage-based candidate workflow management, and interview scheduling functionality. These modules were configured to centralize applicant records and to support screening and routing rules for hiring teams. The In-House ATS was integrated directly with the corporate careers site, operating as a web-hosted application that routed candidate data to internal recruiting users. Operational coverage focused on recruiting and talent acquisition functions, with the system providing recruiter access to applicant queues and hiring stage workflows. Governance for the In-House ATS emphasized role based access controls, standardized hiring workflows, and centralized candidate data retention and auditability to align recruiting procedures across the organization. Processes were configured to enforce approval gates and recruiter responsibilities within the Applicant Tracking System environment.
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Employee Experience | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Toys R Us ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2014 | 2015 |
In 2014 Toys R Us implemented Oracle Retail Merchandising System as a core platform within its Retail Management stack, establishing a standardized merchandising and inventory architecture. The company’s Oracle retail footprint comprises version 13.2.x of RMS, RPM, Allocations and SIM, which collectively form the central merchandising and planning backbone across their commercial operations.
The deployment emphasized modular adoption of Oracle Retail Merchandising System components, with RMS providing item and assortment management, RPM supplying merchandise and replenishment planning capabilities, Allocations handling distribution and store allocation workflows, and SIM enabling store inventory management and cycle count processes. Configurations focused on catalog and lifecycle controls, price book orchestration, and automated replenishment rules consistent with Retail Management functional patterns.
Operational coverage centered on merchandising, planning, allocation and store operations, with the Oracle Retail Merchandising System acting as the authoritative source for SKU master data, assortments and allocation directives across stores and distribution centers. Integrations were implemented to support transactional and master data flows between the merchandising suite and downstream retail operational functions, ensuring synchronized inventory positions and assortment execution.
Governance changes accompanied the rollout, including tighter master data stewardship, role based access for merchandising teams, and formal change control for pricing and assortment updates to maintain consistency across channels. The implementation narrative positions Oracle Retail Merchandising System as the primary system of record for merchandise planning and allocation within Toys R Us Retail Management environment.
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Retail Management | ERP Services and Operations |
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2014 | 2015 |
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Toys R Us AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Toys R Us Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Toys R Us Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Toys R Us eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Toys R Us SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Allocation and Replenishment | SCM |
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2014 | 2015 |
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Toys R Us CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Toys R Us TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2016 | 2017 |
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Toys R Us IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Toys R Us CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Toys R Us Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Professional Services | Professional Services |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Toys R Us
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Analytics | Director | Finance | |
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Director - Pricing & Marketing Analytics | Director | Marketing | |
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Executive Director, IT | Director | Finance | |
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Vic President - Store Operations | VP | Operations | |
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Executive Director, Operations | Director | Finance | |
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IT Manager Enterprise Master Data Management | Manager | IT | |
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Manager - Information Technology | Manager | IT | |
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Global Information Technology Manager | Manager | IT | |
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IT Applications Manager | Manager | IT | |
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Vice President Information Technology | VP | IT | |
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Apps Being Evaluated by Toys R Us Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Toys R Us IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Toys R Us digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Toys R Us Technographics
Toys R Us is a Retail organization based in United States,
with around 64000 employees and annual revenues of $12.40 billion.
Toys R Us operates a diverse technology stack with applications such as
Oracle NetSuite ERP, In-House ATS and Oracle Retail Merchandising System,
covering areas like ERP Financial, Applicant Tracking System and Retail Management.
Toys R Us has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and In-House Applications.
Toys R Us recently adopted applications including
CodeTwo Email Signatures in 2021, Salesforce Sales Cloud in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Toys R Us’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Toys R Us’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Toys R Us technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.