Tracerco
Measurement Technology Centre,
Billingham, TS23 4ED,
United Kingdom
Billingham, TS23 4ED,
United Kingdom
44 16 4237-5500
Professional Services
Tracerco Technographics
Tracerco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tracerco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 225 Tracerco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tracerco has purchased the following applications: Microsoft 365 for Collaboration in 2018, Hubspot CRM for CRM in 2020, Fasthosts CloudNX for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tracerco is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tracerco revenues, which have grown to $44.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tracerco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tracerco Tech Stack and Enterprise Applications
Tracerco Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Tracerco implemented Microsoft 365 to provide Collaboration across communications, document management and internal knowledge sharing. The Microsoft 365 deployment is referenced on Tracerco's public website and Tracerco Microsoft 365 Collaboration supports corporate email, team collaboration and content publishing workflows.
The implementation leveraged standard Microsoft 365 capabilities including Exchange Online for email, SharePoint Online for centralized document repositories, Microsoft Teams for synchronous collaboration, and OneDrive for personal file sync and sharing. Configuration work concentrated on tenant provisioning, mail routing, SharePoint site architecture, Teams channel organization, and policies for external sharing and file retention.
Operational scope covered corporate functions such as IT operations, engineering teams and corporate communications, with tools applied to internal collaboration and to support public facing content workflows where Microsoft 365 artifacts are surfaced on the site. The presence of Microsoft 365 on the website indicates the suite is part of both internal productivity tooling and public content delivery paths.
Governance emphasized centralized user provisioning, group based access controls, role based permissions and external sharing governance, supported by content lifecycle and retention guidelines. Rollout and change control were managed through IT administration processes to align tenant settings with organizational security and compliance requirements.
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Collaboration | Collaboration |
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2022 | 2022 |
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Tracerco CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Tracerco implemented Hubspot CRM as its principal CRM platform and embedded Hubspot CRM on the corporate website to capture inbound leads and surface web engagement signals. The deployment established a web-to-CRM lead capture flow, positioning Hubspot CRM to centralize contact and company data for cross-functional use within the organization.
Configuration work focused on standard CRM capabilities, including contact and company record modeling, deal pipeline configuration, web form capture, activity logging, contact segmentation, and basic sales automation workflows. Hubspot CRM was used to structure lead qualification and to maintain a unified customer record that consolidates website-sourced inquiries with manual sales entries.
Integrations were centered on the Tracerco website where Hubspot CRM handles form submissions and engagement tracking, enabling direct capture of prospects from online content into the CRM. Operational coverage emphasized Sales and Marketing functions, with the Hubspot CRM instance serving as the primary repository for customer interactions and lead routing across customer-facing teams.
Governance efforts included establishing CRM ownership, defining sales handoff criteria, and configuring lead assignment rules and lifecycle stages within Hubspot CRM. The implementation emphasized process alignment between marketing-sourced leads from the website and sales execution, using CRM workflows and activity tracking to enforce consistent qualification and routing practices.
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Tracerco IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fasthosts | Legacy | Fasthosts CloudNX | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
In 2012, Tracerco implemented Fasthosts CloudNX to host its corporate website tracerco.com. Fasthosts CloudNX is identified in this record as the Application Hosting and Computing Services platform supporting the company web presence.
Deployment centered on cloud hosting patterns typical of Application Hosting and Computing Services, using Fasthosts CloudNX to provision virtual compute resources, web server instances, and control panel based administration for site content and application delivery. Operational scope focused on website operations and digital content management, aligning with Tracerco's marketing and web operations workflows and providing hosted compute, DNS and certificate management as core hosting responsibilities.
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IT Decision Makers and Key Stakeholders at Tracerco
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Tracerco Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tracerco IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tracerco digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Tracerco Technographics
Tracerco is a Professional Services organization based in United Kingdom,
with around 225 employees and annual revenues of $44.9 million.
Tracerco operates a diverse technology stack with applications such as
Microsoft 365, Hubspot CRM and Fasthosts CloudNX,
covering areas like Collaboration, CRM and Application Hosting and Computing Services.
Tracerco has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, HubSpot and Fasthosts.
Tracerco recently adopted applications including
Slack Connect in 2022, Hubspot CRM in 2020 and HubSpot Ads in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tracerco’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tracerco’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tracerco technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.