TrackAbout, Inc.
410 Rouser Rd, Suite 400,
Moon Twp, 15108, PA,
United States
Moon Twp, 15108, PA,
United States
1 412-269-1872
Professional Services
TrackAbout, Inc. Technographics
TrackAbout, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TrackAbout, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 TrackAbout, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TrackAbout, Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2009, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TrackAbout, Inc. is running and its propensity to invest more and deepen its relationship with Oracle , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TrackAbout, Inc. revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TrackAbout, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TrackAbout, Inc. Tech Stack and Enterprise Applications
TrackAbout, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, TrackAbout, Inc. implemented Oracle NetSuite ERP as its ERP Financial system. The deployment was provisioned for a United States based professional services firm of approximately 40 employees, centralizing core financial operations on a cloud-native Oracle NetSuite ERP instance.
Configuration work focused on core ERP Financial modules including general ledger, accounts payable, accounts receivable, billing and revenue recognition, fixed assets and financial reporting, combined with role based access controls and period close workflows. Oracle NetSuite ERP was configured to support accounting automation, a consolidated chart of accounts and month end close orchestration consistent with ERP Financial functional requirements.
Operational coverage included corporate finance, accounting and billing functions within the United States, with governance established through defined user roles, approval workflows and documented operating procedures for financial close and invoicing cycles. The implementation narrative centers on system level configuration and internal process alignment for financial operations rather than on external system integrations.
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TrackAbout, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, TrackAbout, Inc. implemented Google Workspace (Formerly Google G-Suite). This deployment established Google Workspace as the companywide Collaboration platform for the 40-employee professional services firm, providing hosted corporate email and productivity tools across the organization.
Google Workspace (Formerly Google G-Suite) was configured to provide hosted Gmail on the corporate domain, shared Google Drive storage, collaborative Docs and Sheets, and centralized Calendar scheduling. Administrative controls were managed through the Google Admin console for account provisioning, group membership, and access controls, aligning with standard Collaboration workflows for small teams.
The implementation is visible on TrackAbout's website, reflecting domain-level email hosting and workspace association with site contact and scheduling workflows. Operational coverage includes core business functions such as operations, client services, and internal administration, with governance centered on centralized account administration and basic Collaboration policy enforcement.
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Collaboration | Collaboration |
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2021 | 2021 |
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TrackAbout, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 TrackAbout, Inc. deployed Zoominfo Platform on their website to support Account Based Marketing. The Zoominfo Platform implementation is centered on web integration to enable company and contact discovery, visitor identification, and real time lead enrichment as part of front end lead capture workflows.
At a 40 person professional services firm the deployment is scoped to marketing and sales functions for targeted account selection and outreach, using Account Based Marketing capabilities such as firmographic profiling, intent signal monitoring, and contact enrichment to qualify inbound interest. Implementation details emphasize embedding Zoominfo Platform data flows into website lead flows and configuring segmentation and enrichment rules consistent with ABM operational practices, with marketing responsible for segmentation and sales using enriched leads for qualification.
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CRM | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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TrackAbout, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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TrackAbout, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2020 | 2020 |
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TrackAbout, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at TrackAbout, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Technology Officer and Executive Vice President | CXO | IT | |
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CEO and Co-founder | CXO | Finance | |
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Vice President of Sales | VP | Sales | |
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Apps Being Evaluated by TrackAbout, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TrackAbout, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TrackAbout, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD TrackAbout, Inc. Technographics
TrackAbout, Inc. is a Professional Services organization based in United States,
with around 40 employees and annual revenues of $4.0 million.
TrackAbout, Inc. operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
TrackAbout, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Zoominfo.
TrackAbout, Inc. recently adopted applications including
Zoominfo Platform in 2023, Microsoft 365 in 2021 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TrackAbout, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TrackAbout, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TrackAbout, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.