Trackunit
Trackunit Technographics
Trackunit Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Trackunit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Trackunit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Trackunit has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, DocuSign eSignature for Digital Signing in 2023, Zoominfo Platform for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Trackunit is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Trackunit revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trackunit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Trackunit Tech Stack and Enterprise Applications
Trackunit Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Trackunit implemented Zoom to provide Audio Video and Web Conferencing capability directly on its public website. The small German distribution company embedded Zoom meeting links and browser-based conferencing clients to enable live customer sessions and remote collaboration, using Zoom as the site-facing audio and video endpoint for demonstrations and support.
The implementation centers on Zoom core capabilities such as video meetings, screen sharing, and browser-based join flows, reflecting standard Audio Video and Web Conferencing functional modules. Deployment is lightweight and web-embedded, relying on Zoom hosted infrastructure rather than on-premises media services, with governance focused on website entry points and scheduling workflows to coordinate customer-facing sessions and internal meetings.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Trackunit Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2023 | 2023 |
In 2023, Trackunit implemented DocuSign eSignature as a Digital Signing solution on its public website. Trackunit implemented DocuSign eSignature for Digital Signing to support customer facing document execution, enabling online signature capture, recipient routing, and retained audit trails through the DocuSign eSignature platform.
The deployment is web integrated, with signing sessions initiated from site forms and documents handed to DocuSign eSignature for envelope management and status tracking, preserving document versioning and execution metadata. Operational scope is focused on online customer interactions and document execution workflows that affect contract acceptance and onboarding processes, while governance emphasizes electronic signature auditability and document retention handled through the DocuSign eSignature configuration.
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Trackunit CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024, Trackunit implemented Zoominfo Platform to enable Account Based Marketing capabilities on its website. The deployment runs on the company website and supports marketing and small sales operations for Trackunit, a Germany based distribution firm with four employees and 1,000,000 in revenue. Trackunit uses Zoominfo Platform for Account Based Marketing to instrument visitor engagement and perform company and contact enrichment as part of its ABM workflow.
Configuration emphasizes website data capture, enrichment of firmographic and contact records, and intent signal processing, which are standard functional modules within Account Based Marketing implementations. The Zoominfo Platform implementation feeds prospecting and account prioritization workflows used by marketing and sales, and governance is lightweight given the four person organization with operational ownership concentrated in marketing and rollout limited to the corporate website.
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CRM | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2017 | 2017 |
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Trackunit ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Trackunit PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2023 | 2023 |
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Trackunit IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Trackunit CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Trackunit Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Trackunit
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Trackunit Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Trackunit IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Trackunit digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Trackunit Technographics
Trackunit is a Distribution organization based in Germany,
with around 4 employees and annual revenues of $1.0 million.
Trackunit operates a diverse technology stack with applications such as
Zoom, DocuSign eSignature and Zoominfo Platform,
covering areas like Audio Video and Web Conferencing, Digital Signing and Account Based Marketing.
Trackunit has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, DocuSign and Zoominfo.
Trackunit recently adopted applications including
Zoominfo Platform in 2024, DocuSign eSignature in 2023 and FreshDesk Customer Support in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Trackunit’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Trackunit’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Trackunit technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.