Charlotte, 28277, NC,
United States
Tradier Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tradier and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Tradier employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tradier has purchased the following applications: LiveVol Analytics for Analytics and BI in 2014, Zendesk Service for Customer Support in 2013, New Relic APM for Application Performance Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tradier is running and its propensity to invest more and deepen its relationship with LiveVol , Zendesk , Help Scout or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tradier revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tradier intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveVol | Legacy | LiveVol Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 |
In 2014, Tradier integrated LiveVol Analytics by embedding the LiveVol Core module into its brokerage API. The integration targeted options trading and market-data workflows to provide customers with combined options analytics and direct execution.
The deployment used LiveVol Core per the company press announcement to provide real-time implied volatility calculations, scanner functionality and trade monitoring, aligning analytics modalities with execution capability. Configuration centered on exposing analytics endpoints through the brokerage API so analytics and execution could be consumed in a single workflow.
Integration occurred at the brokerage API layer, delivering LiveVol Analytics as part of Tradier’s Analytics and BI stack and making options analytics available alongside execution services for customers in the United States. The implementation supported market-data ingestion and option analytics distribution tied directly to execution paths.
Operational governance consolidated options market-data and trade monitoring into the API services that drive client-facing order flows, shifting workflow ownership toward a unified analytics and execution path. The public announcement describes the outcome as a fully integrated trading experience and low per-contract pricing in the United States.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2013 | 2013 |
In 2013, Tradier implemented Zendesk Service to provide Customer Support through its public website. The deployment emphasized a web-embedded support channel using Zendesk Service to capture inbound customer inquiries, present a customer-facing portal, and surface self-service knowledge content directly on the Tradier site. This implementation aligns the application with Tradier's customer support function within its Banking and Financial Services operations in the United States.
The Zendesk Service deployment concentrated on core Customer Support capabilities such as centralized ticketing, a web widget for issue capture, a searchable knowledge base for self-service, and an agent workspace for ticket handling. Configuration work focused on ticket routing, prioritization workflows, and role-based agent access appropriate for a 30-person organization, enabling centralized handling of website-originated requests. Zendesk Service is explicitly used on the Tradier website to unify customer contact flows and support operations.
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2013 | 2013 |
In 2013 Tradier implemented New Relic APM to instrument its public website and monitor application performance. New Relic APM, an Application Performance Management solution, was embedded in the web application stack to collect transaction traces, response time metrics, throughput, and error events. The deployment targeted the customer facing website and associated server side processes, reflecting a lightweight monitoring footprint appropriate for a 30 employee fintech firm.
The implementation used New Relic APM capabilities for real time application monitoring, transaction tracing, and alerting configuration to support engineering and operations teams. Instrumentation emphasized application performance telemetry and dashboarding, providing centralized visibility into web request flows and slow transactions. Governance was handled by engineering with alerting rules aligned to release cycles and incident response processes.
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Trading Platform | Investment Management |
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2013 | 2013 |
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Trading Platform | Investment Management |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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